Director of Brand Marketing & Partnerships

Director Of Brand Marketing & Partnership

The Valorian Los Angeles is an iconic lifestyle hotel perched above the Sunset Strip, known for its bold design, creative energy, and unmistakable West Hollywood vibe. With panoramic city views, a vibrant social scene, and a reputation for unforgettable guest experiences, The Valorian attracts a stylish, diverse clientele and a team that thrives on innovation and individuality. It's a place for hospitality professionals who want to push boundaries, make an impact, and be part of a culture where creativity and confidence are celebrated.

The Director of Brand Marketing & Partnership is responsible for shaping the strategic positioning, cultural relevance, guest experience, and commercial growth of The Valorian Los Angeles and White Rabbit Sky Lounge as premier luxury lifestyle destinations. This role leads the development and execution of an integrated 360-degree brand, marketing, communications, and guest engagement strategy that drives brand desirability, demand generation, revenue growth, and long-term brand affinity across every guest touchpoint.

Reporting to the Director of Sales and working closely with the General Manager, Executive Committee, and Regional Leadership Team, the Director serves as the property's lead brand steward, overseeing brand marketing, public relations, partnerships, cultural programming, social media, content creation, digital marketing, CRM, and communications initiatives. The ideal candidate combines strong commercial acumen with exceptional storytelling abilities, deep knowledge of the Los Angeles cultural landscape, and a proven ability to build meaningful lifestyle brands that resonate with luxury audiences locally and globally.

As a key driver of the guest experience, this leader will cultivate strategic partnerships, develop signature brand activations, and create memorable moments that strengthen emotional connections with guests before, during, and after their stay. Through innovative collaborations, compelling storytelling, and experience-led marketing, the Director will protect, elevate, and expand the reputation of The Valorian and its associated brands among guests, media, ownership, and associates.

Strategic Marketing & Brand Leadership

• Develop and execute a comprehensive 360-degree marketing and communications strategy aligned with annual business objectives, revenue goals, and brand standards.
• Lead all pre-opening and post-opening marketing initiatives, including launch campaigns, property positioning, and brand playbook development.
• Participate in the Annual Business Planning process, ensuring marketing strategies support overall commercial objectives.
• Serve as the property's Brand Champion, leading the annual brand strategy and ensuring consistent brand expression across all guest touchpoints, experiences, communications, and departments.
• Partner with Operations, Food & Beverage, and Guest Experience teams to identify opportunities for brand-led experiences that enhance guest engagement and differentiation.
• Evaluate and continuously refine on-property brand expression, leveraging guest insights and feedback to strengthen emotional engagement, brand loyalty, and overall satisfaction.
• Identify emerging market trends, guest insights, and growth opportunities to strengthen market position and competitive advantage.

Events, Partnerships & Community Engagement

• Concept and oversee signature brand activations, events, and cultural programming that create meaningful guest experiences and generate earned media opportunities.
• Develop and execute a strategic partnerships roadmap spanning luxury, fashion, wellness, arts, entertainment, culinary, and cultural sectors.
• Identify and secure brand collaborations, sponsorships, and experiential partnerships that elevate awareness, drive revenue, and reinforce brand positioning.
• Lead marketing support for property programming, including food and beverage, wellness, entertainment, and cultural initiatives.
• Cultivate relationships with local tastemakers, cultural institutions, creative communities, and industry influencers to strengthen The Valorian's presence within the Los Angeles market.
• Represent The Valorian at industry events, community activations, partnership opportunities, and key networking functions.
• Drive collaborative marketing initiatives with sister properties and strategic partners.
• Support employer branding and internal communications initiatives that strengthen associate engagement and talent attraction.

Communications & Public Relations

• Lead public relations strategy and media engagement efforts with partner agencies to drive local, national, and international awareness.
• Develop compelling brand narratives, press materials, media pitches, and thought leadership opportunities.
• Build and maintain strong relationships with media, influencers, content creators, and key opinion leaders.
• Plan and execute media events, press trips, and experiential activations to generate earned media coverage.
• Manage crisis communications and reputation management strategies across all channels.

Digital Marketing, Content & Social Media

• Oversee integrated digital marketing initiatives spanning paid, earned, owned, and shared media channels.
• Lead content strategy and production, including photography, videography, editorial content, and social storytelling.
• Manage social media strategy, content calendars, performance reporting, and community engagement.
• Partner with corporate and commercial teams to optimize website performance, SEO, and online conversion.
• Collaborate with digital marketing teams to ensure cohesive campaigns that balance brand storytelling with performance objectives.
• Develop and execute CRM, lifecycle marketing, and email marketing strategies that drive guest acquisition, retention, and loyalty.
• Analyze performance metrics and customer insights to continuously optimize marketing effectiveness and ROI.

Agency, Budget & Stakeholder Management

• Manage external agencies including PR, social media, creative, content, and marketing partners, ensuring performance, accountability, and measurable results.
• Oversee the annual Marketing & Communications budget, ensuring effective resource allocation and return on investment.
• Present strategic plans, campaign performance, partnership results, and business outcomes to ownership, executive leadership, and corporate stakeholders.
• Foster cross-functional collaboration with Operations, Sales, Revenue Management, Talent & Culture, Food & Beverage, and corporate teams.
• Work closely with Revenue Management and commercial leadership to ensure brand and digital strategies align with overall revenue objectives.
• Work closely with the property marketing team to ensure all visual assets, content, photography, and videography reflect the highest brand standards.
• Conduct regular website, booking engine, OTA, and digital content audits to ensure brand consistency, accuracy, and optimization across all channels.

Qualifications

• Must be on-site at the hotel.
• Minimum of 5 years of progressive brand, marketing, communications, partnerships, and/or experience leadership within luxury hospitality, lifestyle, travel, retail, entertainment, fashion, or related industries.
• Proven success developing and executing integrated 360-degree brand, marketing, communications, and partnership strategies across digital, social, public relations, experiential, content, CRM, and traditional media channels.
• Strong expertise in brand marketing, storytelling, content development, campaign management, website optimization, SEO, email marketing, analytics, and performance reporting.
• Experience managing agency partners, budgets, high-profile events, strategic partnerships, and cross-functional stakeholder relationships.
• Evaluate and continuously refine on-property brand expression, leveraging guest insights and feedback to strengthen emotional engagement, brand loyalty, and overall satisfaction.
• Established network within Los Angeles media, cultural, entertainment, hospitality, and lifestyle communities preferred.
• Experience supporting luxury hotel openings, major brand launches, or destination marketing initiatives is highly desirable.
• Strong analytical, project management, organizational, and leadership skills, with the ability to translate data and insights into actionable strategies.
• Exceptional written and verbal communication skills, advanced storytelling capabilities, and fluency in English; additional languages are a plus.
• Bachelor's degree in Marketing, Communications, Public Relations, Business, Hospitality Management, or a related field preferred.

Benefits

Davidson Hospitality Group is an award-winning, full-service hospitality management company overseeing hotels, restaurants, dining and entertainment venues across the US. A trusted partner and preferred operator for Hilton, Hyatt, Kimpton, Marriott, and Margaritaville, Davidson offers a unique entrepreneurial management style and owners' mentality that provides the individualized personal service of a small company, enhanced by the breadth and depth of skill and experience of a larger company. In keeping with the company's heritage of delivering value, Davidson is comprised of four highly specialized operating verticals: Davidson Hotels, Pivot, Davidson Resorts and Davidson Restaurant Group.

In keeping with the company's heritage of delivering value to its owners and team members, Davidson offers a rich benefit program with a variety of benefits designed to enrich the lives and well-being of our team members and their families.

• Multiple Tiers of Medical Coverage
• Dental & Vision Coverage
• 24/7 Teledoc service
• Free Maintenance Medications
• Pet Insurance
• Hotel Discounts
• Tuition Reimbursement
• Paid Time Off (vacation, sick, bereavement, and