Director / Senior Director Immunology / Rheumatology Marketing

Company Description

At Sobi, we believe diversity drives innovation and inclusion creates stronger teams. We are committed to building a workplace where everyone feels valued and empowered to contribute.
If this role excites you but you're unsure if you meet every requirement, we encourage you to apply. Your unique perspective and experiences could be exactly what we need. We look forward to hearing from you!

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

Our mission and culture at Sobi North America get us excited to come to work every day, but here are a few more reasons to join our team:

• Competitive compensation for your work
• Generous time off policy
• Opportunity to broaden your horizons by attending popular conferences
• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

Job Description

Sobi is seeking a passionate, strategic marketer for the Director/Senior Director, US Marketing role. This highly visible position will represent the first US marketing hire supporting the potential launch of a novel, oral therapy for a severe, rare form of gout. You will play a critical role in developing and executing the pre-launch and launch strategies for this asset across HCP and patient/consumer audiences. You will lead cross-functional teams, leveraging previous experience in disease-state strategy, customer segmentation, omnichannel, and branded promotion. The ideal candidate will have a proven track record of successfully launching and promoting therapies in the US rheumatology space.


This role will report to the Executive Director, Immunology/Rheumatology Marketing. It will start as an individual contributor role with the potential to grow into a role with direct reports.


**This role is remote with a preference for candidates in/around Waltham, MA, to come into the office several times a month.

Key Responsibilities (including, but not limited to, the following):

Product/launch strategy development

• Develop initial launch strategy and high-level launch plan
• Refine commercial opportunity assessment, including potential use cases across the disease continuum/lines of therapy
• Lead development of initial product value proposition, including positioning/copositioning strategy and asset-specific lexicon recommendations
• Develop initial recommendations related to HCP and patient prioritization and go-to-market model requirements
• Lead cross-functional working group to align on a product SWOT and strategic imperatives, identifying major investment requirements e.g., DTC, media, field sales, patient services
• Codify and maintain key launch strategies and assumptions in a brand plan
• Build and work with cross-functional partners to execute a market development strategy inclusive of disease state education, PR/media, Ad Boards, and KOL/professional society engagement
• Serve as the US commercial representative on the labeling strategy workstream
• Collect stakeholder insights, monitor the competitive environment, and commission market research to inform the projects above

Early launch preparation & enablement:

• Lead the process to select key agency partners who will support the launch
• Partner and align with cross-functional and global partners to establish launch readiness milestones, requirements, and timelines
• Collaborate closely with the global team on the development of early US promotional assets e.g., brand book, logo, etc.
• Develop and manage OPEX forecasts
• Cultivate strong relationships and drive collaboration with all cross-functional partners, including sales, global commercial, regulatory, legal and compliance, medical, commercial operations, patient advocacy, patient services, field reimbursement, medical affairs, and market access

As the asset evolves, launch execution, including:

• Lead branded marketing efforts for the asset post-PDUFA, inclusive of brand plan, promotional campaign, and materials development, and omni-channel strategies
• Collaborate with field teams to identify best practices, uncover needs/trends, and build relationships to improve consistency of brand strategy execution
• Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs
• Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving the success of initiatives over the long-term in a competitive market
• Lead all national congress participation, including contracting, booth design, and internal coordination

Qualifications

Required Qualifications

• Bachelor's degree in Marketing, Business, or Life Sciences; MBA or other advanced degree preferred
• 15+ years of relevant pharmaceutical or biotech industry experience
• 5+ years of progressive people management experience in marketing roles of increasing responsibility
• Broad commercial experience across U.S. HCP marketing, patient marketing, and omnichannel marketing required
• Proven success leading U.S. product launches from pre-launch through commercialization, managing high-impact projects and tactics
• Demonstrated ability to manage complex projects through Legal, Medical, and Regulatory review and approval
• Strong understanding of key laws and regulations impacting the pharmaceutical industry (PhRMA Code, HIPAA, FD&C Act, Anti-Kickback Statute) with a commitment to ethical and compliant practices
• Experience working in a small-to-mid-sized biopharmaceutical company is required
• Ability to travel up to 30%.

Personal Skills & Competencies

• Strategic thinker with the ability to translate insights into actionable marketing plans and tactics
• Comfortable translating complex clinical information, such as mechanism of action, trial designs, and efficacy/safety data, for both HCP and consumer audiences
• Must thrive in a fast-paced, results-driven environment, with the ability to manage ambiguity
• Proactive self-starter who thrives both independently and in team settings; skilled at leading without formal authority
• Adept at shifting between strategic leadership and hands-on execution as needed
• Experienced in managing teams and influencing stakeholders across matrixed organizations
• Strong project, vendor, and agency management skills, including resource allocation and budget oversight
• Excellent communicator with proven ability to influence across functions and all organizational levels

Additional Information

Compensation and Total Rewards at Sobi

At Sobi, we are dedicated to providing our employees with a comprehensive and industry-competitive total rewards package. Our compensation philosophy is designed to recognize and reward talent, ensuring that your contributions are valued and reflected in your overall rewards.

Your total compensation at Sobi goes beyond just your base salary and annual bonus. It also includes a robust suite of benefits, such as:

• A competitive 401(k) match to support your financial future.
• Tuition and wellness reimbursements to invest in your personal and professional growth.
• A comprehensive medical, dental, and vision package to prioritize your health and well-being.
• Additional recognition awards to celebrate your achievements.

The base salary for a Director is $200,000 - $230,000, and the base salary for a Senior Director is $240,000 - $260,000 annually. Each individual offer will be determined based on several factors, including your experience, qualifications, and location. Additionally, this role is eligible for both short-term and long-term bonuses, as outlined in the plan details.

All Sobi employees need to demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.

Why Join Us?

We are a global company with over 1,900 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we're ready to take on the world's diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others' lives because that's exactly what we do here. If you're seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.

We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.

Sobi Culture

At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them.

As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can't change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.

An Equal Opportunity Employer

Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity, protected veterans and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status or protected groups by the laws or regulations in the locations where we operate.

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