Vice President, Global Marketing Brand Strategy

Job Description

About Farmasi

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Farmasi is a fast-growing global beauty and wellness company operating across North America, Latin America, Europe, and other international markets.

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The Role

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We are seeking an experienced and visionary Vice President of Global Marketing Brand Strategy to lead Farmasi's global brand strategy, product marketing, corporate storytelling, and international marketing alignment. This executive leader will be responsible for shaping how the company is positioned around the world, ensuring consistency across markets while driving product innovation, brand growth, customer engagement, and long-term business success.

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Working closely with the Global Creative Director and regional marketing teams, this role will define the strategic direction of the Farmasi brand and ensure its execution across all channels, markets, and experiences. The ideal candidate would be a strategic marketer, brand builder, and storyteller who understands how to transform business objectives into meaningful customer and distributor experiences. In this role, you are expected to know how to connect product innovation, brand positioning, content, events, and global market execution into one clear vision. Most importantly, helping shape the future of Farmasi as a modern, globally recognized beauty and wellness brand.

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What You'll Do

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Lead Farmasi's Global Marketing Strategy

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• Develop and lead Farmasi's global marketing vision and long-term brand strategy.
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• Drive alignment across all international markets while balancing global consistency with local relevance.
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• Establish marketing priorities, frameworks, and governance processes that support sustainable growth.
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• Monitor consumer trends, industry shifts, and competitive dynamics to identify opportunities for innovation and expansion.
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Own Farmasi's Brand Story & Corporate Narrative

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• Define and evolve Farmasi's global brand positioning.
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• Own the company's story, messaging framework, and market perception.
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• Ensure consistency across corporate communications, presentations, events, websites, social media, and field-facing communications.
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• Serve as a strategic guardian of the Farmasi brand across all touch points.
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Lead Product Strategy & Portfolio Marketing

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• Own the global product marketing strategy across all product categories.
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• Lead product positioning, messaging, portfolio architecture, and commercialization strategies.
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• Partner with Product Development teams to identify future innovation opportunities and category growth initiatives.
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• Oversee product launch planning and global go-to-market execution.
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• Ensure compelling product storytelling across digital, social, event, and training channels.
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Drive Global Marketing Alignment

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• Partner closely with regional marketing teams across North America, Latin America, Europe, and other international markets.
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• Ensure strategic consistency while enabling market-specific activation and execution.
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• Create processes that improve collaboration, efficiency, and knowledge sharing across regions.
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• Align global initiatives with local market priorities and business objectives.
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Lead Major Events & Brand Experiences

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• Provide strategic leadership for conventions, leadership conferences, incentive trips, and recognition programs.
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• Own event content strategy, messaging frameworks, product launch integration, and overall attendee experience direction.
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• Ensure major company events reinforce Farmasi's brand vision, culture, and growth strategy.
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Oversee Digital Content & Website Strategy

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• Own the strategic direction of Farmasi's website content and digital brand experiences.
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• Ensure consistency across product content, social content, marketing communications, and customer journeys.
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• Establish standards for content governance, localization, and digital storytelling.
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• Drive continuous improvement of content quality and customer engagement.
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Build & Lead a High-Performing Marketing Organization

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• Lead and develop global and regional marketing teams.
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• Foster a culture of innovation, accountability, collaboration, and excellence.
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• Coach future marketing leaders and build organizational capabilities that support long-term growth.
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• Create strong partnerships across Product Development, Creative, Sales, Field Development, Operations, and Executive Leadership teams.
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Required Qualifications

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• 12+ years of progressive marketing leadership experience.
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• Experience in beauty, wellness, consumer products, lifestyle, or related industries.
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• Network Marketing experience is plus.
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• Proven success leading global brand strategy, product marketing, and portfolio management initiatives.
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• Strong understanding of consumer behavior, brand building, storytelling, and international market development.
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• Experience leading cross-functional teams and managing complex global organizations.
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• Exceptional communication, leadership, presentation, and strategic thinking skills.
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• MBA preferred.
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• Around 20% travel required.
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• Fluent English is required.
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• Spanish fluency is a huge plus.
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