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Market Sales Rep II

Dawn Foods is a global leader in bakery manufacturing and ingredients distribution. As the partner of choice for inspiring bakery success, we help customers grow their business through meaningful partnerships, research-driven insights and innovations, and products and expertise they can depend on. As a family-owned company, our commitments to our people, products, customers, and corporate values, are all part of our recipe for success.

Job Purpose and Overview: The Market Sales Representative II (MSR II) is a field-traveling, customer-facing sales role responsible for driving profitable growth within a defined territory supported by a distribution center. MSRs develop strong consultative relationships with bakery customers, providing exceptional service, product knowledge, and tailored business solutions. This role has a heavy focus on further developing the territory by prospecting and generating new business, expanding existing accounts, while actively promoting Dawn's full portfolio of products, services, and digital tools, including online ordering and payment platforms. MSRs operate with a high degree of autonomy, manage a defined customer base, and report directly to a Market Sales Manager. The compensation structure includes a competitive base salary plus commission.

Work Environment & Travel Requirements: This is a remote position with regular field-travel, and has the expectation of attending quarterly sales meetings at the Southwest Distribution Center. The primary territory is centralized in Escondido, CA, covering approximately a 75-mile span. To be considered, candidates must reside in the territory to effectively support customers.

What will you do as a Market Sales Representative II at Dawn Foods?

• Customer Relationships, Development, & Sales Growth: Build and maintain strong, consultative relationships with bakery customers. Develop new business opportunities and expand territory coverage through strategic prospecting, new customer acquisition, and market expansion initiatives. Drive profitable sales growth by strengthening existing customer relationships and minimizing lost business. Heavy focus on driving new business development to constantly gain new customers.
• Selling & Account Management: Prepare estimates, calculate margins, and negotiate pricing and terms using Dawn's pricing models. Understand and communicate Dawn's credit policies and payment terms to customers. Stay informed on regional market trends, product innovations, and competitor activity to identify new opportunities.
• Technology & Digital Engagement: Promote and demonstrate Dawn's online ordering platform to drive adoption and customer engagement. Document sales activities and manage your pipeline using Salesforce CRM. Educate customers on digital tools, including Dawn's payment portal.
• Collaboration & Operational Support: Partner with internal teams to ensure customer satisfaction, operational efficiency, and budget alignment. Complete administrative tasks such as maintaining accurate sales records, submitting reports, and managing expenses.
• Continuous Learning & Company Culture: Participate in training and experiential learning to enhance product knowledge and sales capabilities. Apply learning in customer interactions to drive results. Demonstrate Dawn's core values and contribute to the Dawn Circle of Excellence.

What Does It Take to be a Market Sales Representative II at Dawn Foods? Below are the minimum qualifications to be a fit for this job.

• A High School Diploma or General Education Degree (GED) is required.
• A Bachelor's Degree in Business, Sales, Marketing, and/or Culinary Arts is preferred.
• A minimum of 5 years of professional experience in customer-facing outside sales roles, with a proven ability to manage a portfolio of accounts, expand product offerings within existing accounts, and drive new business development.
• Consultative sales experience with B2B foodservice or similar distribution models.
• Working knowledge of bakery products, ingredients, raw materials, baking supplies, and bakery operations is strongly preferred.
• Will accept experience with similar products or industries.
• Must be comfortable working within a commissioned and/or performance-driven pay structure.
• Proficient with Salesforce or similar CRM platforms, Microsoft Office Suite, and a variety of digital tools, with the ability to efficiently navigate and utilize software applications in a sales or customer-facing environment.
• Strong verbal and written communication skills, with the ability to collaborate effectively across teams and engage customers through a personable, consultative approach.
• Analytical mindset with the ability to calculate sales margins and assess profitability.
• Results-oriented with a strong focus on execution, accountability, and achieving measurable outcomes.
• Bilingual in English and Spanish strongly preferred, with the ability to communicate effectively with a diverse customer base.

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The normal work environment for this role is remote with field travel. Required to use motor coordination with arm, hand, finger, and leg dexterity. Required to exert physical effort in handling objects 25 pounds. Note: The level of physical effort may vary from site to site and in some cases be greater or lesser than documented here.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you need accommodation for any part of the employment process because of a disability, please send an email to View email address on click.appcast.io.