Marketing Director

Job Description

Key Responsibilities

\n
• Develop and execute the overall marketing strategy and annual marketing plan.
\n
• Lead brand positioning, messaging, creative direction, and content across digital, social, print, and restaurant channels.
\n
• Drive digital and social marketing, including emerging platforms, creators, influencers, and new content formats.
\n
• Partner with Digital Marketing to grow loyalty, rewards, SMS, and guest retention programs.
\n
• Optimize delivery platforms and e-commerce initiatives to improve customer acquisition and conversion.
\n
• Partner with Culinary on menu innovation, limited-time offers, pricing, naming, and launches.
\n
• Lead PR, influencer partnerships, community marketing, and wellness/fitness partnerships.
\n
• Develop local marketing strategies and opening playbooks for new restaurant locations and markets.
\n
• Use customer and market insights to identify trends and translate them into marketing opportunities.
\n
• Manage the agency of record and other external marketing partners.
\n
• Lead, coach, and develop the marketing team.
\n
• Manage a multi-million-dollar marketing budget and measure spend against ROI.
\n
• Monitor competitors and trends across restaurants, health & wellness, fitness, and sports nutrition.
\n
• Collaborate cross-functionally to ensure marketing initiatives are executed consistently and effectively.
\n

Qualifications

\n
• 7–10+ years of experience in brand, digital, consumer, or growth marketing.
\n
• Experience in multi-unit restaurants, fast casual, QSR, food & beverage, fitness, wellness, or sports nutrition preferred.
\n
• 5+ years of leadership experience managing teams, agencies, and cross-functional stakeholders.
\n
• Proven experience building consumer brands and driving customer loyalty and engagement.
\n
• Strong knowledge of digital marketing, social media, loyalty/CRM, SMS, influencer marketing, and e-commerce .
\n
• Experience managing significant marketing budgets with a strong focus on ROI.
\n
• Data-driven mindset with the ability to translate customer insights into actionable strategies.
\n
• Strong understanding of consumer trends, brand strategy, and integrated marketing.
\n
• Excellent leadership, communication, collaboration, and project-management skills.
\n