Senior Digital Specialist

Job Description

Job Description We are looking for a Senior Digital Specialist to shape and advance B2B digital marketing programs that support every stage of the customer journey in Houston, Texas. This position combines marketing technology expertise, campaign strategy, and performance analysis to strengthen lead quality, improve conversion outcomes, and increase pipeline impact. The ideal candidate brings strong experience with HubSpot, Salesforce, and data-informed decision-making, while working closely with sales and marketing partners to create efficient, measurable growth programs.

Responsibilities:
• Oversee and optimize HubSpot and Salesforce platforms to support campaign execution, automation, and performance tracking.
• Design and improve lead scoring models, audience segmentation, and lifecycle workflows to increase engagement and readiness for sales.
• Analyze digital campaign results across channels and translate findings into practical recommendations that improve conversion performance.
• Work closely with sales stakeholders to maintain reliable CRM data, support smooth lead routing, and improve visibility into pipeline activity.
• Partner with content and creative teams to ensure campaign messaging is aligned with target B2B audiences and business goals.
• Develop and manage automated marketing programs, including email campaigns and nurture flows, to drive demand generation efforts.
• Build reporting dashboards and recurring performance summaries that help leadership evaluate marketing effectiveness and revenue contribution.
• Identify and implement opportunities to improve movement from initial interest through later pipeline stages using data and testing insights.• At least 5 years of experience in B2B digital marketing roles with a focus on demand generation and campaign performance.
• Hands-on expertise with HubSpot, Salesforce, or comparable marketing automation and CRM platforms.
• Strong knowledge of lead generation strategy, audience segmentation, and automated workflow development.
• Experience creating reports and dashboards that connect campaign metrics to business outcomes.
• Proficiency with digital marketing tools such as Google Ads, Google Analytics, email marketing platforms, and CRM systems.
• Analytical problem-solving skills with the ability to turn marketing data into clear action plans.
• Proven success collaborating across sales, marketing, and creative teams in a fast-paced environment.