Lead Strategist, Marketing

What You'll Do

Are you a marketing professional looking for a unique and exciting opportunity to make a significant impact?


Principal Financial Group is seeking a Lead Strategist, Marketing to join our content strategy team supporting the Pension Solutions business. As the Lead Strategist, you will play a crucial role in developing innovative strategies that engage and activate the Pension Solutions market, including DB, PRT, OCIO, LDI and Custody Solutions. You will have the opportunity to provide research-based customer insights and marketing guidance, driving the execution of messaging and content initiatives. This is your chance to be a part of a dynamic team, shaping the future of marketing at Principal Financial Group.

• Develop and maintain innovative, differentiated messaging and content to drive positive prospect and customer demand for our Pension Solution products, services, and strategies.
• Partner with the Segment marketing team to translate business objectives into marketing strategies and core content.
• Cultivate a deep understanding and application of target market research, marketing and competitive trends, market dynamics, and regulations.
• Track, analyze and communicate results. Use results analysis to improve future outcomes and optimize content.
• Provide informal technical and professional mentorship/leadership to team members. Consistently demonstrate and share with team a broad understanding of project impacts across audiences, business lines, and strategies.

Who You Are

• Bachelor's degree or equivalent
• 10+ years of related work experience
• Advanced understanding of Pension business, products and industry along with understanding of experience with identified audience
• Must have an advanced level of knowledge of the marketing profession and modern marketing strategies
• Strong marketing background in Defined Benefit, LDI, OCIO, Custody solutions
• Experience working with creative agencies to bring your stories to life
• Experience working with enablement, workflow and compliance platforms
• Skilled in writing and telling compelling stories and simplifying technical information
• Both Asset management and Retirement background preferred
• Strong influence and informal leadership skills, with the ability to bring stakeholders together to deliver a consistent message
• Some travel required, including overnight stays

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range

$127000 - $171000 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don't accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Additional Information

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants
Investment Code of Ethics

For Principal Asset Management positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we're imagining a more purpose-led future for financial services - and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Date First Posted (TTF)

6/1/2026

Latest Post Date: Careers - US

6/1/2026

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