Director of Marketing

Job Description

Company Description:

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Founded over 35 years ago, Free Country is built on the belief that everyone should have access to affordable outdoor apparel for their adventures. Headquartered in New York City since 1990, Free Country designs and produces high-quality outwear, activewear and swimwear for men, women and even pets.

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Job Description:

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We are looking for an experienced Director of Marketing to lead and coordinate marketing across our wholesale B2B and direct-to-consumer businesses, with a strong focus on supporting our retail partners, driving brand awareness, and growing the Free Country brand.

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Key Responsibilities

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• Develop and execute the overall marketing strategy across wholesale, DTC, digital, social, and brand marketing, partnering with ownership to align priorities with broader business objectives.

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• Drive brand awareness and strengthen the visibility of the Free Country brand across wholesale and consumer channels.

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• Manage seasonal photography and plan photo shoots around wholesale, e-commerce, and brand-building needs and assets.

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• Partner closely with Sales to support key retail accounts through marketing programs, promotions, presentations, and sales tools that drive sell-in and sell-through.

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• Develop consistent brand messaging, creative direction, and product storytelling across all channels.

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• Oversee digital marketing, including paid media, social, influencer, CRM, email, and other growth channels, with a focus on customer acquisition, retention, and engagement.

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• Manage the marketing team, calendar, budget, agencies, and outside partners, and lead annual and quarterly planning with clear goals and KPIs.

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• Work closely with Sales, Merchandising, Design, and E-commerce to coordinate product launches, seasonal initiatives, and business priorities.

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• Track marketing performance and use results and customer insights to improve programs, spending, conversion, engagement, and overall marketing effectiveness.

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• Identify and evaluate modern technologies and AI tools that improve marketing effectiveness, personalization, and efficiency.

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Required Skills and Qualifications

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• Bachelor’s degree required, advanced degree in Marketing, Business, or a related field preferred. • 7+ years of marketing experience, preferably in apparel, consumer products, or a wholesale-driven business.

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• Experience in both B2B/wholesale and consumer marketing.

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• Effective communication, leadership, and organizational skills, with the ability to collaborate across teams and levels.

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• Analytical thinker who is also comfortable being firsthand and executing.

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• Strong understanding of digital marketing, analytics, CRM, and current marketing technologies.

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• Proficiency in key business and marketing tools, including Excel, PowerPoint, analytics platforms, and CRM systems.

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• Must be onsite daily at our New York office.