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Organic Search Specialist

Jostens

JOB TYPE: Full-time ABOUT YOU: Our marketing team uses digital marketing strategies and tactics to reach consumers through various channels such as jostens.com, social media, email, and print materials. We collaborate closely with internal partners to create relevant and timely marketing campaigns that meet our customers' needs. This role focuses on executing organic search strategy and optimization, spanning search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO). Additionally, the role includes conducting keyword and search behavior research to inform website optimizations. The role collaborates with partners in Paid Media, Brand, UX, and Analytics to translate search insights into reports and actionable recommendations that support consumer needs and business goals. YOU WILL: Conduct keyword, topic, and competitor research to identify new website content opportunities. Analyze audience needs, search intent, and B2B vs B2C consumer journeys to inform search recommendations and priorities. Partner with UX, Developers, and other teams to help implement website changes, including both on-page and technical optimizations. Stay informed about search engine updates and translate relevant changes into recommended actions. Monitor evolving AI-powered search experiences and use available tools to assess how products, services, and the brand are represented by AI. Develop recommendations that improve visibility across answer engines and generative AI experiences. Partner with Brand, Content, and other teams to strengthen content quality and AI discoverability. Stay informed on AI search behaviors, monitoring capabilities, and industry developments to recommend content opportunities. Monitor and analyze performance metrics using tools like Google Analytics 4, Google Search Console, SEMrush, HubSpot, or similar. Develop recurring reports that summarize performance, trends, opportunities, and key learnings. Present performance data, insights, and actionable recommendations to internal partners and leaders. YOU HAVE: Bachelor’s degree in Marketing or related field, or equal... #J-18808-Ljbffr Jostens

Vacancy posted 2 days ago
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