Organic Social Media Strategist

About ZGM Zero Gravity Marketing is a remote-first, full-service digital marketing agency headquartered in Madison, Connecticut, with team members across the country. Since 2008, we have grown into an agency specializing in SEO, Paid Media, Content Marketing, Social Media, Email Marketing, and more. We are Google Premier Partner certified, MOZ-recommended, and 5-star rated. What drives us is a commitment to strategies that are unique and driven by what works, using real-time data to attract the right audience with the right message at the right time. If you are a creative thinker who is energized by results, we want to hear from you. About the Role As an Organic Social Strategist, you will own organic social for a portfolio of client accounts, from content planning and copywriting through publishing, community engagement, and monthly reporting. You will partner with account leads, designers, video creators, and our paid social and channel teams, and you will lead day-to-day organic social conversations with clients on smaller accounts. Success looks like accurate, on-time calendars, reporting that ties performance to each client’s goals, and well-chosen tests that keep each brand current as platforms change. The work moves quickly across multiple accounts and deadlines, so strong organization and clear communication matter. What You’ll Do Own organic social calendars for assigned accounts: plan content themes, write and edit copy, coordinate assets and approvals, schedule posts, and check every detail before publishing. Adapt content to the platforms and audiences in each client’s scope, including carousels, Stories, short-form video, and new formats as platforms release them. Partner with designers and video creators through clear briefs, constructive feedback, and final QA. Manage day-to-day community engagement and social listening where included in scope. Respond in the brand voice, identify recurring questions and sentiment, and accelerate sensitive or high-risk issues promptly. Lead routine organic social work and client conversations for smaller accounts, sharing calendar rationale, status updates, performance findings, and recommendations. Collaborate with account leads on priorities and larger decisions. Compile and analyze platform and social management data for monthly reports. Explain what performed, why it may have worked, and what to test or change next in relation to each client’s goals. Monitor platform changes, audience behavior, competitor activity, industry benchmarks, and emerging trends. Recommend selective tests that fit each client’s brand and objectives, then share what you learn. Work with account, creative, paid social, and other channel teammates to align messaging and share organic insights. Keep tasks, tagging, files, and handoffs organized, and communicate timeline changes early. What You Bring 3+ years of social media marketing or content development experience for B2C, B2B, or eCommerce brands Bachelor’s degree in marketing or a related field or equivalent experience Hands‑on proficiency with major social platforms, including Facebook, Instagram (Reels and Stories), LinkedIn, X, Threads, Pinterest, Snapchat, TikTok, and YouTube Experience with social media management tools such as Hootsuite or Sprout Social, plus Meta Business Suite and Meta Business Manager Strong copywriting and copy editing skills Ability to identify target audience preferences and build content that meets them A strong grasp of how social and digital content trends have evolved and where they are heading Analytical skills to pull insight from platform data, build clear reports, and plan next steps across multiple marketing channels, including working knowledge of Google Analytics web traffic metrics Clear written and verbal communication, including presenting strategic and tactical plans to clients and internal teams Strong time management and organization, with the ability to manage multiple accounts and projects under tight deadlines Detail‑oriented, self‑motivated, and collaborative Familiarity with visual and short‑form video workflows and tools such as Canva, Photoshop, or CapCut. Basic editing or design skills are useful, but dedicated production expertise is not required. Proficiency with Google Workspace (Docs, Sheets, and Slides) Nice to Have Paid social experience Experience with creator, influencer, or user‑generated content programs Social listening or reputation management experience Hands‑on experience with GA4 and web analytics Master’s degree Who Thrives Here You show up real, do the hard work with your team, and take ownership of your part without waiting to be asked. You are curious enough to challenge the default, honest enough to name what is not working, and grounded enough to work through the tough moments without losing sight of the bigger picture. You care about progress over perfection and bring both creative energy and strategic thinking to everything you do. If you are energized by results, invested in the work, and want to be part of something that is genuinely building toward something bigger, you will find your people here. Benefits ZGM offers a comprehensive benefits package designed to support you at work and beyond. Medical, dental, and vision coverage with multiple plan options HSA with company contribution for employees on a high‑deductible health plan 401(k) with company match Paid time off, sick leave, and 11 paid holidays Volunteer day and your birthday off Monthly internet stipend Company‑provided equipment Mental health resources Employee discount program through PerkSpot Location This is a fully remote, U.S.-based position. Candidates must be authorized to work in the United States and must currently reside in one of the following states: Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Indiana, Massachusetts, Michigan, Nevada, North Carolina, New Jersey, New Hampshire, New York, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, or Washington. At this time, we are only able to hire employees who reside in these states due to our current employment registrations. Equal Opportunity Zero Gravity Marketing is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law. #J-18808-Ljbffr