Assistant Store Manager

Assistant Store Manager

The Assistant Store Manager partners with the Store Manager to drive sales, develop the team, and deliver Kinn’s personalized fine jewelry experience. As a hands-on floor leader, this person sets the standard for selling and clienteling, coaches the team in real time, and ensures daily operations are executed accurately and consistently. They lead the store in the Store Manager’s absence and help build lasting client relationships and a strong local presence.

Core Responsibilities

Sales & Client Experience

• Drive store sales goals and individual KPIs through active selling, clienteling, and consistent follow-through.
• Lead by example, helping clients discover pieces that reflect their personal style and mark meaningful moments.
• Coach the team on product knowledge, client engagement, and closing fine jewelry transactions.
• Build lasting client relationships and ensure thoughtful follow-up after purchases and inquiries.
• Drive private appointments, special orders, and repeat visits through personalized outreach.
• Resolve client concerns with care and sound judgment, escalating when appropriate.

Team Leadership

• Lead daily floor execution, setting clear priorities and ensuring appropriate coverage.
• Provide ongoing coaching and actionable feedback to strengthen individual and team performance.
• Support onboarding and training, ensuring new team members understand Kinn’s products, service standards, and operating procedures.
• Foster a collaborative sales culture grounded in accountability, initiative, and shared success.
• Support scheduling and communicate staffing needs to the Store Manager.
• Run the store independently in the Store Manager’s absence, making decisions within established guidelines.

Operations

• Oversee opening and closing procedures and ensure the store is ready to welcome clients each day.
• Maintain visual merchandising, presentation, and housekeeping standards.
• Ensure accuracy in inventory receiving, transfers, counts, and special-order tracking.
• Uphold security procedures and handle fine jewelry with care and accountability.
• Ensure the team follows company policies, transaction procedures, and brand standards.
• Identify and resolve operational issues, escalating risks or discrepancies promptly.

Business Performance & Local Growth

• Review sales results and KPIs with the Store Manager, identifying opportunities and translating them into daily team priorities.
• Recommend and execute improvements to selling, clienteling, and store operations.
• Partner with the Store Manager to develop local relationships, private shopping experiences, and events that bring clients into the store.
• Track outreach and event results to understand their contribution to appointments, sales, and repeat business.
• Support responsible payroll and expense management through effective floor coverage and resource use.

Key Measures of Success

• Store and individual sales goal achievement
• Conversion rate
• Average order value and units per transaction
• Client retention and repeat purchases
• Clienteling-generated appointments and sales
• Team sales productivity and development
• Inventory accuracy and adherence to operational standards
• Consistent execution of Kinn’s client experience

• Medical, dental, and vision insurance
• Company-paid life insurance
• 401(k) plan with a 4% company match
• Paid time off
• Employee discount on Kinn jewelry
• Annual Holiday Party
• Invitations to pop-ups and other company events