Vice President of Marketing (FTTH)

Houston, TX (Onsite) | Full-Time, Permanent About the Role Our client, a well-funded fiber internet provider based in Houston, is hiring a VP of Marketing to lead brand, demand generation, and product strategy as the company expands into new markets across Texas and beyond . This is an executive team role with high visibility and direct impact on revenue growth, customer acquisition, and retention . Compensation $220,000 to $230,000 base salary + 20% annual bonus + equity What You Will Do Set and execute marketing strategy across residential, multi-dwelling, and business customer segments Lead and develop the marketing team Own the Salesforce environment and MarTech stack , using data and automation to improve efficiency and customer experience Develop pricing, packaging, and bundle strategies that grow revenue per subscriber Drive lead generation across digital, social, and traditional channels and deliver quality volume to sales teams Reduce churn and increase customer loyalty through retention, communication, and rewards programs Define the brand and value proposition in each market and keep messaging consistent across teams Direct market research and competitive intelligence to guide promotions and launches Set KPIs and measure performance to improve acquisition cost, conversion, and upsell results Partner with executive leadership on company growth strategy What You Bring 8+ years of senior marketing and sales leadership from an ISP Proven results improving sales and retention through marketing initiatives Power user experience with Salesforce and full-stack MarTech platforms Experience managing a P&L and delivering revenue targets within budget Experience building pricing and packaging strategies and supporting business cases Strong digital, social, and traditional marketing experience Ability to build and develop a team in a high-growth environment Excellent written, verbal, and executive presentation skills Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience Fully onsite in Houston. Travel up to 25% . A valid driver’s license and clean driving record are required. #J-18808-Ljbffr