Vice President of Marketing

Vice President of Marketing

About the Company

Multi-brand consumer organization focused on scalable growth and franchise expansion.

Industry
Restaurants

Type
Privately Held

About the Role

The Company is seeking a VP of Marketing to spearhead brand development and growth strategy for its multi-brand organization. The successful candidate will be responsible for shaping market positioning, enhancing customer engagement, and building robust marketing capabilities to support expansion across various business lines. This executive role demands a leader with a proven track record in performance marketing, brand management, and data-driven decision-making, who can work closely with senior leadership to drive revenue growth. Key responsibilities include defining the marketing vision for multiple brands, overseeing customer growth initiatives, establishing performance benchmarks, and identifying new market opportunities. The VP of Marketing will also be tasked with resource allocation, developing marketing roadmaps, and building scalable marketing systems to prepare the organization for future growth. Applicants for the VP of Marketing position at the company should hold a Bachelor’s degree in a relevant field and have at least 10 years of progressive leadership experience in marketing. The role requires a candidate with a strong background in demand generation, customer acquisition, and performance marketing, particularly across digital and omni-channel programs. Experience in creating marketing infrastructure and processes within fast-growing organizations is essential, as is the ability to influence executive stakeholders and lead cross-functional collaboration. While not mandatory, a background in industries such as restaurant, hospitality, automotive, retail, consumer services, or franchise-based organizations is preferred. The ideal candidate will be adept at using consumer insights, market research, and campaign analysis to refine marketing strategies and improve customer experience.

Functions

• Marketing