Principal Product Manager - Business Model Strategy

Are you motivated by the opportunity to have a big impact? We are seeking a stellar individual for a high-impact role focused on defining monetization strategy within Adobe's Creativity and Productivity business segment (historically referred to as Digital Media and home to such premier products as Creative Cloud, Acrobat, Photoshop, Illustrator and Firefly). The role is highly visible and is responsible for making strategic recommendations that have a significant financial impact. The Opportunity Our team leads the development and refinement of Adobe's monetization strategy, including monetization of GenAI and emerging agentic capabilities across segments and routes-to-market. We drive initiatives that optimize new and existing offerings through product innovation, product line determination, business model refinement, and changes to offering and pricing strategy. This position provides a strong foundation for growth and an outstanding opportunity to have a material impact on the business. What You'll Do This particular role will focus on opportunities within the Creative Cloud suite of offers, developing pricing and packaging strategies to address the needs of our teams, SMB, mid‑market and enterprise customers. Define and optimize the monetization strategy for existing and emerging B2B offers within the Creative Cloud portfolio, including developing new revenue models and price metrics, defining portfolio optimization strategies, and recommending enhancements to product roadmaps and configurations. Collect, synthesize, and analyze industry and competitor data. Develop and conduct qualitative customer research. Design and complete quantitative market research including conjoint analysis methods such as Build‑Your‑Own Conjoint, Discrete Choice Conjoint, and Gabor‑Granger. Perform statistical analysis on empirical data (sales, usage, etc.). Develop financial models that simulate customer behavior and project costs to complete scenario analysis that estimates the impact of proposals on market penetration, company revenues, and margin. Develop and present arguments that articulate the strategy and return‑on‑investment in order to acquire and incorporate cross‑functional feedback and ultimately achieve executive approval. Engage with engineering, finance, and operational teams to ensure that proposed monetization strategies can be implemented within existing quote‑to‑cash systems, balancing proposals between ideal monetization potential and operationalization. Collaborate with Product Management and Product Marketing teams to define product roadmaps to better support monetization goals. Set guidelines for direct sales, develop sales plays and training as appropriate. Complete post‑mortems to ensure proposals are successful and refine them as needed. What You'll Need to Succeed We are looking for an analytical wiz with high initiative, a strategic approach, and quantitative talent. 10+ years of experience developing pricing and packaging strategies and successfully bringing them to market in a complex matrixed organization. Understanding of emerging GenAI capabilities and their practical application across business processes, customer experiences, and operational workflows. Strong executive presence and high confidence engaging with senior leadership and above to drive alignment on key initiatives and deliver high‑impact business outcomes. The ability to simplify the complex, quickly define the core problem, and frame the solution approach. Attention to detail balanced by comfort with ambiguity. Excellent deck‑writing, communication, and upward‑influencing skills. Strong EQ and leadership ability. Intellectual curiosity. Experience driving consensus in a large matrixed organization. A background in strategy consulting, product marketing, and/or change‑management, ideally in software/technology, is a big plus. Familiarity with Creative Cloud solutions and creative workflows is a plus. MBA or equivalent experience. Expected Pay Range The U.S. pay range for this position is $148,100 – $282,100 annually (including base salary and incentives). In California the pay range is $194,800 – $282,100. Equal Employment Opportunity Statement Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Accessibility Statement Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io. State‑Specific Notices California : Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado : If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts : It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr Adobe Inc.