Marketing Technology & Decision Science - Senior Associate

Job Description

Help us turn customer needs into smarter, more relevant marketing. In this role, you will uncover high-value audience opportunities and translate complex data into clear, actionable direction for campaigns. You will partner closely with marketing and technology teams to prototype solutions that improve targeting, measurement, and performance. Your work will directly influence how we reach and serve our Small Business and Insurance customers.

As a Senior Associate in Transformation Analytics, you will drive marketing analytics outcomes by identifying audience opportunities, advancing segmentation, and improving campaign performance across Chase Small Business and Insurance. You will collaborate with stakeholders to discover data, design analyses, and deliver prototypes that power marketing execution and measurement. You will help us scale repeatable analytics workflows through automation and modern analytical approaches. You will communicate insights clearly to help teams make confident, data-informed decisions.

Job responsibilities 

• Lead the development and refinement of targeted marketing audience segments using internal and external data sources
• Optimize audience selection to support Chase Small Business and Insurance products and services
• Drive analytical optimization across the marketing lifecycle, including opportunity identification, targeting, testing, reporting, and insights generation
• Design, build, and iterate automation and artificial intelligence-enabled solutions to scale analytics workflows (such as segment creation, audience quality checks, and campaign measurement)
• Partner with marketing, analytics, and technology teams to manage delivery plans, prioritize work, and guide experimentation
• Collaborate with modeling and execution teams to deliver scalable audience solutions and campaign analytics
• Apply advanced analytics tools and next-generation analytical applications to improve decision-making and operational efficiency
• Identify data gaps, recommend data acquisition needs, and support the enablement of critical data assets
• Investigate complex analytical issues, determine root causes, and recommend clear remediation actions

Required qualifications, capabilities, and skills 

• Bachelor’s degree in a related discipline and 3+ years of experience in marketing campaign development and analytics

• 3+ years of experience writing complex Structured Query Language (SQL) for dimensional data models
• Proficiency in at least one data analysis language (Python, R, or SAS)
• Experience delivering campaign analytics and insights (test design, conversion or response reporting, incremental analysis, profiling, and segmentation analysis)
• Experience working with cloud-based data ecosystems (for example, Amazon Web Services, Microsoft Azure, Google Cloud Platform, Snowflake, or Databricks)
• Experience with data warehouse concepts and analytical data structures
• Experience using data preparation and wrangling tools (for example, Alteryx, Trifacta, Pentaho, or Altair)
• Experience building dashboards or reporting in tools such as Tableau, Microsoft Power BI, or Qlik
• Experience building or prototyping automation or artificial intelligence-driven decision support for marketing execution

• Ability to translate business strategy into tactical analytical plans and execution

• Strong written and verbal communication skills, including presenting complex findings to senior stakeholders

Preferred qualifications, capabilities, and skills 

• Master’s degree in a related field
• Experience supporting marketing for small business and/or insurance products
• Experience building or prototyping automation or artificial intelligence-driven decision support for marketing execution
• Familiarity with approved developer productivity tools such as GitHub Copilot and Cortex 
• Consulting-oriented approach with demonstrated ability to influence cross-functional partners
• Experience partnering closely with technology teams to move prototypes toward scalable solutions
• Demonstrated ability to manage multiple initiatives and stakeholders in a high-visibility environment

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

The CCB Data & Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes.