Director - Lifecycle Marketing

The Michaels Companies, Inc.

Irving, TX

# Director - Lifecycle MarketingApplylocations: Irving-Irving Corporate Office-3939 West John Carpenter Freewaytime type: Full timeposted on: Posted Todayjob requisition id: R00314659Support Center - IrvingThe Director of Lifecycle Marketing serves as the end-to-end leader of Michaels’ lifecycle marketing program. Lead a team to develop, implement, and optimize strategies and plans to maximize customer engagement and drive revenue growth in the short- and long-term, leveraging the CRM program and the email and SMS channels. Partner with Technology, Data Science, Brand Marketing, and Creative to deliver the content, technology, and scaled data science needed to build, automate and continuously optimize a highly effective targeted marketing program.**Major Activities****Strategic Planning & Goal Setting:*** Evangelize marketing communication priorities and brand strategy with the goal of establishing consistent, high-quality messaging, creative, and tone of voice across all of Michaels’ communications* Create a bold multi-year vision for the Michaels lifecycle marketing, and customer engagement program, making this discipline a key area of competitive advantage for the company* Collaborate with cross-functional teams, including marketing, merchandising, and product management, to align on priorities and business goals* Translate how the tactical and technical capabilities feed into overarching marketing goals**Program Management and Team Development*** Serve as the Email, SMS, and Push Marketing channel lead. Collaborate cross-departmentally to create an engaging customer experience and drive customer engagement and revenue* Develop and lead a multi-disciplinary team to execute targeted marketing strategies to drive customer acquisition, engagement, retention, and loyalty* Partner with Technology and Data Science to implement marketing automation tools and technologies to optimize campaign performance and customer experiences* Collaborate with external agencies to leverage their expertise and resources in executing targeted marketing initiatives* Ensure compliance with relevant privacy regulations and best practices in data management and security**Reporting/Insights & Optimizations*** Use data analytics and customer insights to identify and segment target audiences to drive customer-centric, personalized marketing campaigns* Monitor and analyze campaign results and provide actionable insights that fuel continuous improvement* Stay up to date with industry trends, emerging technologies, and best practices to drive innovation and competitive advantage, making recommendations to product and technical teams for new additions or enhancements**Other duties as assigned****Minimum Knowledge/Skills/Abilities****Minimum Education*** Bachelor’s degree in Marketing, Business Administration, or a related field**Minimum Special Certifications or Technical Skills*** Proven ability to build and execute highly effective CRM, email, and SMS programs* Demonstrated success in scaling and automating lifecycle marketing programs* Deep understanding of digital marketing channels, including email, mobile, SMS, and website marketing* Demonstrated proficiency in using marketing automation tools* Experience leveraging AI to accelerate campaign and program optimization* Excellent leadership and team management skills, with the ability to motivate and inspire cross-functional teams* Strong communication and presentation skills with the ability to convey complex marketing concepts to both technical and non-technical stakeholders* Proven ability to work in a fast-paced, deadline-driven environment, managing many projects simultaneously**Minimum Type of Experience the Job Requires*** 10+ years of marketing experience with at least 5+ years in a CRM or Customer Engagement leadership position**Other*** Deep understanding of data modeling, customer segmentation, and test/learn methodologies.* Ability to analyze performance data and build frameworks and approaches to optimize against KPIs.* Experience with vendor management and aptitude with technical CRM systems/processes.**Preferred Knowledge/Skills/Abilities****Preferred Education*** Graduate-level experience is a plus**Preferred Special Certifications or Technical Skills*** CDP, Omnichannel marketing platform knowledge/certification (i.e., Salesforce, Braze, Klaivyo, or similar platform experience)**Preferred Type of Experience the Job Requires*** At least 2+ years in a retail CRM leadership position**Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.**At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit Michaels offers a range of benefits to support team members and their families. Depending on position and eligibility, team members may have access to a 401(k) with employer match, an Employee Assistance Program, medical, dental, and vision coverage, telemedicine services, flexible spending accounts, commuter benefits, tuition assistance, adoption assistance, and various voluntary insurance options. All team members enjoy everyday perks such as employee discounts and access to partner discount programs. For a summary of benefits, visit the Michaels Benefits at a Glance page. For additional information regarding benefits, visit MIKBenefits.com **Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.** *Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).*
J-18808-Ljbffr The Michaels Companies, Inc.

Apply

Vacancy posted 6 days ago

Similar jobs that could be interesting for youBased on the Director - Lifecycle Marketing in Irving, TX vacancy

Director - Lifecycle Marketing
...Support Center - Irving The Director of Lifecycle Marketing serves as the end-to-end leader of Michaels' lifecycle marketing program. Lead a team to develop, implement, and optimize strategies and plans to maximize customer engagement and drive revenue growth in the...
Suggested
Temporary work
Local area
Flexible hours
Michaels Stores
Irving, TX
2 days ago
Lifecycle Marketing Manager
...Friendly Group is looking for a data-driven and highly organized Lifecycle Marketing Manager to lead customer lifecycle campaigns across our portfolio of home service brands for email and direct mail. This hands-on role will own the execution, measurement, and ongoing...
Suggested
Seasonal work
Local area
FRIENDLY GROUP
Dallas, TX
4 days ago
Marketing Manager II, Lifecycle & CRM Strategy
$90k - $110k
...Thursday Office Location: Dallas - 2801 North Central Expressway, 11th Floor 75204 Job Description As a Marketing Manager II for Lifecycle & CRM Strategy at Care.com, you are a strategist at heart — someone who loves solving problems, figuring out exactly...
Suggested
Temporary work
Work at office
Care.com
Dallas, TX
17 days ago
Director of Sales and Marketing
...Job Description Job Description Overview Opportunity: Director of Sales & Marketing We are seeking a strategic and results-oriented leader to spearhead sales, marketing, and e-commerce initiatives at the The Westin Dallas Fort Worth Airport Hotel. In this role...
Suggested
Weekend work
HHM Hotels
Irving, TX
14 days ago
Director of Marketing
$109k - $146k
...Directs the development, production and implementation of all marketing strategies and related projects associated with the property's... ...marketing plan monthly with accruals, forecast in conjunction with Director of Finance. • Leads repositioning efforts in partnership...
Suggested
Full time
Temporary work
Worldwide
Relocation package
Marriott International Inc
Irving, TX
5 days ago
Director of Marketing
...Director Of Marketing It's A Secret Med Spa is an elite medical spa with locations nationwide that empowers people by elevating their natural beauty through high-performance injectables, lasers, and aesthetics. To fulfill our mission of making people feel unstoppable...
Temporary work
Secret Med Spa
Irving, TX
1 day ago
Director of Sales & Marketing
...Director Of Sales & Marketing We are seeking a dynamic and results-driven Director of Sales & Marketing to lead and scale our revenue engine... ...refine strategy. Champion customer experience across the lifecycle, from acquisition through retention. Qualifications...
NOVOS FiBER
Coppell, TX
4 days ago
Associate Director, Marketing
$108k - $148k
...performance on their most critical priorities. Our Corporate Marketing team strives to understand the needs of the customers and communities... ...throughout the buyer journey. We are seeing an Associate Director of Marketing to join our team and help drive demand generation...
Worldwide
Gartner
Irving, TX
4 days ago
International Marketing Manager
$108k - $120k
...your impact begins. Position Summary The International Marketing Manager will be responsible for developing and executing strategic... ...and translation of product portfolio content; manage content lifecycle by region. Manage international conferences and events,...
Full time
Work experience placement
Work at office
Remote work
Flexible hours
Weekend work
Afternoon shift
3 days per week
Caris Life Sciences
Irving, TX
1 day ago
Marketing Director, Capital Markets and Agency Leasing
$144.5k - $170k
...Job Title Marketing Director, Capital Markets and Agency Leasing Job Description Summary This Marketing Director position is responsible... ...content plans. Drive engagement throughout the client lifecycle by delivering high-impact marketing content. Partner with...
Minimum wage
Work at office
Flexible hours
Cushman & Wakefield
Dallas, TX
1 day ago
Director, Demand & Channel Marketing
...- $180,000.00 Salary/year K&N Engineering is seeking a Director, Demand & Channel Marketing, to lead demand generation and channel marketing across... ...Demand & Channel Marketing, will lead Performance and Lifecycle Marketing, Digital Commerce, Retail Content and Merchandising...
Remote work
Knfilters
Grand Prairie, TX
1 day ago
Marketing Manager
Field Marketing Manager page is loaded## Field Marketing Managerlocations: Irving, TX: Dallas... ...contributor role will report to the Director of Field Marketing, part of a larger Field... ...property turn-arounds, various property lifecycle stages; with Class A property experience...
Temporary work
For contractors
Local area
NRP Group
Irving, TX
1 day ago
Senior Ecommerce Manager
...health of the storefronts while partnering closely with Digital Marketing, Brand, Creative, Product, and other cross-functional teams to... .... Develop promotional, product-focused, seasonal, and lifecycle email campaigns. Collaborate with Brand and Creative teams...
Seasonal work
Local area
Good Sportsman Marketing LLC
Irving, TX
9 days ago
Associate Director of Product Marketing, ICHRA
$147.55k - $193.66k
...Description Hi, we're Oscar. We're hiring an Associate Director, Product Marketing, ICHRA to join our Product Marketing Team. Oscar is the... ...Functional Launch Management: Project manage day-to-day product lifecycles and county expansions. Act as the primary interface...
Full time
Work at office
Remote work
Oscar Health
Dallas, TX
16 days ago
Manager, Marketing Automation Strategy
...Job Description Job Description Manager, Marketing Automation Strategy Are you looking for a place where you can bring your... ...vision across Neighborly brands, driving customer engagement, lifecycle marketing performance, and business growth through data-driven...
Full time
Work at office
Local area
Monday to Friday
Neighborly®
Irving, TX
10 days ago
Product Manager: AI-Driven Contract Lifecycle (CLM)
...Engineering, and Business Units to define product strategy, capture requirements, and deliver AI‑driven improvements across the contract lifecycle. Ideal candidates bring hands‑on CLM experience, strong analytics, and a proven track record of delivering value in enterprise...
Contract work
Goldman Sachs
Dallas, TX
2 days ago
Staff Product Manager
...considering the overall Michaels product/tech roadmaps, retail industry, calendar anticipated customer reactions, etc. Drive product lifecycle from requirement definitions, research, UX/UI designs, establishing KPIs, technical specs, and development, to launch activities...
Local area
Flexible hours
Michaels Stores
Irving, TX
2 days ago
Staff Product Manager
...opportunities Contribute to supply roadmap with business cases, market research and data analysis Partner closely with Product... ...Marketing, and Analytics across Publicis Groupe throughout the product lifecycle — from design and feature delivery through launch and post-...
Epsilon
Irving, TX
3 days ago
Lead Product & Lifecycle Growth Marketer
You own Product & Lifecycle Growth marketing for Everand and Fable, end to end Everand is our audiobook and ebook subscription product; Fable is our book-tracking and discovery community Both are built for people who love books and reading You’ll set the positioning, plan...
Temporary work
Seasonal work
Flexible hours
Scribd
Dallas, TX
2 days ago
Lead Product & Lifecycle Growth Marketer
$144k - $216.5k
About The Role You own Product & Lifecycle Growth marketing for Everand and Fable, end to end. Everand is our audiobook and ebook subscription product; Fable is our book-tracking and discovery community. Both are built for people who love books and reading. You'll set...
For contractors
Seasonal work
Home office
Flexible hours
Scribd, Inc.
Dallas, TX
3 days ago
Marketing Operations Manager
...Marketing Operations Manager Are you looking for a place where you can bring your passion for helping shape and execute the marketing... ...vision across Neighborly brands, driving customer engagement, lifecycle marketing performance, and business growth through data-driven...
Full time
Work at office
Local area
Monday to Friday
Neighborly
Irving, TX
4 days ago
Senior Director, Sales - Mid-Market (West/Central)
...spend across the enterprise. Emburse is looking for a Senior Director of Mid-Market Sales to lead and scale our new logo business across North... ...Drive coordinated execution across the customer lifecycle What You Will Bring 7+ years of sales leadership experience...
Work at office
Local area
Flexible hours
Emburse, Inc.
Dallas, TX
2 days ago
Director of Marketing and Communications
...Dental insurance Health insurance Paid time off About the Role: Dallas Christian College (DCC) is seeking a Director of Marketing and Communications is responsible for stewarding the institutional branding and communications to achieve mission clarity with...
Temporary work
Work at office
Weekend work
Afternoon shift
Dallas Christian College
Dallas, TX
10 days ago
Senior Director of Market Insights (Remote)
Gartner Inc. seeks a Senior Director to lead thought leadership within the Business and Technology Insights (BTI) group. This individual will craft must-have insights, guide research agendas, and present strategic recommendations to global clients both virtually and in...
Remote job
Socket.dev
Irving, TX
5 days ago
Vice President of Digital Marketing
...a visionary Vice President of Digital Marketing to architect and execute the company's... ...Programmatic Advertising Email & Lifecycle Marketing Display Advertising Own... ...experience at the Vice President or Senior Director level. ~ Proven success leading enterprise...
Good Sportsman Marketing LLC
Irving, TX
24 days ago
Director of E-Commerce
...America. We're seeking an experienced Director of E-Commerce to lead the strategy,... ...journey. Working closely with Digital Marketing, Brand Management, Creative, Product... ...omnichannel retail strategies and customer lifecycle marketing. Why GSM Outdoors? At...
Seasonal work
Good Sportsman Marketing LLC
Irving, TX
24 days ago
Vice President, Digital Marketing
...career you can be proud of. The Vice President, Digital Marketing is a newly created global leadership role responsible for building... ...organization. Building lead scoring, nurture, and lifecycle automation to accelerate lead-to-revenue velocity Ensuring...
Contract work
Work at office
Local area
GXO Logistics, Inc.
Irving, TX
11 days ago
Global Banking & Markets - Dallas - Associate, Portfolio Lifecycle Management - 10243260 Dallas · ·
Job Duties:Associate, Portfolio Lifecycle Management with Goldman Sachs Services LLC in Dallas, Texas.Service a portfolio of syndicated and bilateral warehouse facilities, focusing on asset-backed financing. Communicate and work with firm’s external business counterparts...
Full time
Temporary work
Work at office
Goldman Sachs Bank AG
Dallas, TX
4 days ago
R&D Project Manager
...plan and priorities, and serve as the hub coordinating Sales & Marketing, Product, and Operations so that new products are well-defined... ...traceability, and revision control throughout the development lifecycle. • Support pricing structure and margin objectives by...
Full time
Hollman
Irving, TX
4 days ago
Marketing Manager
...yourself, Caris is where your impact begins. Position Summary This position is responsible for developing and managing successful marketing programs, as well the creation and development of marketing and communication tools for Caris' tumor profiling portfolio. This...
Full time
Weekend work
Afternoon shift
Caris Life Sciences
Irving, TX
3 days ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Director - Lifecycle Marketing. Be the first to apply!