Field Marketing Specialist

Area Marketing Specialist

Detroit, Michigan, United States

We're looking for a dynamic and relationship-driven Area Marketing Specialist to support our growing network of partner practices throughout the Detroit area. In this highly visible role, you'll collaborate directly with practices to develop and execute strategic marketing initiatives that drive patient growth, increase revenue, and strengthen community presence.

The Area Marketing Specialist will lead the planning, coordination, and execution of marketing programs for assigned practices, with a strong emphasis on in-person relationship building and face-to-face outreach. This role is ideal for someone who thrives in a fast-paced environment, enjoys connecting with people, and is passionate about delivering measurable results while following established Partner Practice Marketing Standard Operating Procedures.

Your Responsibilities

• Execute in-person referral outreach in line with the marketing strategy
• Categorize referring practices (A-D) based on referral numbers and submit analysis quarterly
• Collaborate with the practice to develop annual marketing plans with monthly activities
• Adhere to budget constraints to ensure growth
• Monitor and manage marketing expenses, focusing on ROI
• Ensure accurate and timely expense submissions to finance
• Track and report monthly performance on key indicators, optimizing tactics for growth
• Conduct monthly meetings with doctors
• Attend monthly S1P Partner Practice Marketing meetings
• Send weekly email updates to doctors and team members
• Maintain regular touchpoints with the practice leader or RDO
• Support the maintenance of market strategies, including earned, owned, and paid media
• Assist in digital strategy development, social media management, and co-management of the practice's website

As one of the essential members of the team, you will also help to facilitate/coordinate other responsibilities as assigned.

Your Background

You are a relationship-driven marketing professional who thrives on building meaningful connections through in-person outreach, digital engagement, and community partnerships. You bring energy, creativity, and a proactive mindset to every interaction, and you're motivated by the opportunity to make a real impact on the growth and success of the practices you support.

You're passionate about helping patients access care that improves their health, comfort, and overall quality of life. As a collaborative and adaptable problem-solver, you excel in fast-paced environments, confidently manage shifting priorities, and enjoy working closely with teams to deliver measurable results and exceptional experiences every day.

Requirements:

• In-person marketing and relationship management experience
• Ability to travel locally and domestically
• Ability to work independently and as part of a team in a dynamic environment
• Strong project management, event planning, and client stakeholder management skills
• Budget management and P&L experience
• Advanced skills with CRM, Excel, PowerPoint, and other applications
• Excellent communication, interpersonal, and supervisory skills
• Experience in a corporate environment with complex business processes
• Strategic thinking with strong tactical and organizational execution
• Bachelor's degree or equivalent combination of education and experience (Preferred)
• 3 years of experience in referral-based marketing required (healthcare preferred)

If this sounds like you, you will fit right in with the team!

Benefits:

• 5% Bonus Potential
• Mileage Reimbursement
• BCBS Medical & Dental insurance Options
• VSP Vision Coverage
• Complimentary Life Insurance Policy (employee only)
• Short-term & Long-Term Disability
• Pet Insurance Coverage
• 401(k) plan w/match options
• HSA / FSA Account Access
• Identity Theft Protection
• Legal Services Package
• Hospital/Accident/Critical Care Coverage
• Paid Time Off

About Us:

Specialty1 Partners is a practice services organization committed to providing non-clinical, business support services to the nation's leading specialty dental practices. The company was founded in 2019 by four endodontists who wanted to provide unique and differentiated support to specialty dental practices. Originally focusing on support to endodontics practices (under the Endo1 brand), Specialty1 Partners quickly expanded its support to periodontics and oral surgery practices.

Since its founding, Specialty1 Partners has grown rapidly to become one of the largest private owners of specialty dental practices in the US. Headquartered in Houston, TX, Specialty1 Partners is led by its founders and a management team that is focused on ongoing growth and delivery of best-in-class services across its network of practices. Specialty1 Partners currently has over 225 locations across 28 states.

Position Base Pay Range

$60,000 - $64,000 USD