Market Development Manager

Description

This position follows a hybrid work schedule. The selected candidate will be expected to report onsite to one of our three office locations in Salt Lake City, Raleigh/Durham or St. Louis 2-3 days/week.

Position Summary

The Sr. Global Market Manager leads global on market strategy and commercialization excellence for the molecular diagnostics portfolio, ensuring customer insights, market dynamics, and competitive intelligence are translated into strong demand realization and sustained business growth. This highly cross functional role partners closely with Product Marketing, MarCom, Supply Chain, Market Access, Medical Affairs, Regulatory, GCOE, and regional commercial teams to define on market strategy, align priorities, and execute global go to market plans. Focused on global downstream marketing and lifecycle management, this role owns the Marketing Plan and drives commercial success across the product lifecycle-from pre launch readiness through on market growth and discontinuation. The Sr. Global Market Manager develops global launch toolkits, pricing and promotional strategies, messaging frameworks, training resources, and competitive positioning tools to enable strong regional execution and consistent global brand presence.

A key contributor of expertise in customer segments, clinical workflows, and market behavior, this role provides cross functional leadership to optimize performance, improve product availability, manage backorders, and drive adoption across laboratory and point of care segments. Through data driven market management, disciplined VOC engagement, and coordinated global regional alignment, the Sr. Global Market Manager ensures sustained market growth, successful launches, and a unified global marketing strategy.

Primary Duties

Strategic Planning and Market Management

• Define on market strategy (place, promotion, and price)
• Analyze market trends, competitive landscape, and customer needs to guide on market strategy
• Support market innovation initiatives (Hunting Grounds, Adjacencies, Business Development)
• Contribute to long term strategic planning and revenue forecasting for existing and upcoming products

Product Life Cycle Management

• Lead product commercialization from pre launch through discontinuation
• Provide insights on packaging and manufacturing changes for on market products
• Ensure alignment between Product Management priorities and market requirements
• Support communication and management of Quality issues for on market products
• Drive upgrading of the installed base
• Attend S&OP meetings to ensure product availability
• Manage backorders and product allocation

Voice of Customer (VOC) & Market Insights

• Gather and synthesize customer feedback and market research to drive launches and on market performance
• Monitor evolving customer needs and global competitive dynamics
• Collaborate with Market Research and Medical Affairs to gather key customer insights
• Stay current on market developments and marketing best practices in the diagnostics industry

Cross Functional Collaboration

• Lead and coordinate across Supply Chain, MarCom, GCOE, Market Access, Medical Affairs, Regulatory, and GCS
• Align global and regional teams on priorities and execution plans
• Coordinate with Integrated Solutions and Microbiology for aligned on market strategies
• Provide essential product expertise when needed

Launch Planning & Go to Market Execution

• Develop global launch strategies and toolkits for new products
• Coordinate with regional marketing teams for consistent messaging and positioning
• Finalize pricing strategies and promotional plans
• Execute the global go to market process for new product launches
• Collaborate with Product Management to initiate pre launch activities

Performance Monitoring & Optimization

• Track global business performance (sales, market share, adoption)
• Analyze KPIs and adjust strategies to maximize growth

Drive Integrated Marketing

• Communicate regularly with Product Management and Global Marketing Communications to stay aligned
• Participate in the development of integrated on market strategies and overall Franchise Strategy
• Drive cross functional alignment for a consistent and unified voice in the market

Commercial Training & Enablement

• Develop marketing collateral, messaging frameworks, and competitive positioning guides
• Provide expertise to GCOE for training and resources for regional marketing and sales teams
• Guide regions on key market developments and competitive events
• Support regions with strategic customers
• Monitor regional needs and drive prioritized support for success
• Perform all work in compliance with company quality procedures and standards.
• Perform other duties as assigned.

Qualifications

Required Education, Training and Experience

• Bachelor's degree required. Preferred areas of study include Marketing, Business, Life Sciences, Healthcare, Biology, Microbiology, Molecular Biology, Biochemistry, Biomedical Engineering.
• 7+ years of experience in marketing or related commercial functions, including product management, market development, market access, commercialization, sales enablement, and customer adoption.
• Experience may include product launches, go-to-market strategy, pricing, positioning, customer engagement, and lifecycle management.

Preferred Education, Training and Experience

• Masters degree preferred, either in Business Administration or in Biological Sciences (ie. microbiology, public health, epidemiology or related field)
• Experience within molecular diagnostics, in vitro diagnostics (IVD), medical devices, biotechnology, life sciences, or healthcare industries.
• 3+ years of direct experience in a downstream marketing role
• Global or regional crossfunctional leadership experience, partnering with Medical Affairs, Regulatory, Supply Chain, and Commercial teams.
• Experience working across laboratory and/or pointofcare markets, understanding workflows, customer needs, and regulatory considerations.

Knowledge, Skills, and Abilities

• Consistently upholds and reflects the core ethical principles and values that bioMerieux promotes.
• Ability to cooperate with others at all levels including leadership
• Effective Presentation Skills - including the ability to present technical data
• Creativity in forming new ideas, solutions, and approaches to challenges; to think outside-the-box
• Critical thinking, using logic and reason to analyze information and make decisions in the workplace.
• Collect and analyze data to drive informed decision-making to improve performance and identify issues
• Informing others by sharing clear, timely information to ensure alignment.
• Business acumen to understand how a business operates and how to make it successful.
• Demonstrates assertiveness and confidence in the face of a challenge
• Participate in a way that enhances team performance and cohesion.
• Skilled in MS Office tools to include but not limited to Outlook, Teams, Word, and Excel. Advanced: demonstrates deep knowledge; manages complex tasks and integrates multiple tools independently
• Track record of successful gotomarket planning or contribution to launch readiness in healthcare or diagnostics.
• Demonstrated involvement in product development from concept through launch, including collaboration with R&D or crossfunctional development teams.

Working Conditions

• Ability to remain in stationary position, either sitting or standing, for prolonged periods.
• Ability to ascend/descend stairs, ladders, ramps, and the like.
• Domestic travel required: 15% of time
• International travel required: 15% of time
• Total travel required: 30% of time

The estimated salary range for this role in Utah, North Carolina or Missouri is between $121,200 and $181,700 per year. This role is eligible to receive a variable annual bonus based on company, team, and individual performance per bioMerieux's bonus program. This range may differ from ranges offered for similar positions elsewhere in the country given differences in cost of living. Actual compensation within this range is determined based on the successful candidate's experience and will be presented in writing at the time of the offer.

In addition, bioMerieux offers a competitive Total Rewards package that may include:

• A choice of medical (including prescription), dental, and vision plans providing nationwide coverage and telemedicine options
• Company-Provided Life and Accidental Death Insurance
• Short and Long-Term Disability Insurance
• Retirement Plan including a generous non-discretionary employer contribution and employer match.
• Adoption Assistance
• Wellness Programs
• Employee Assistance Program
• Commuter Benefits
• Various voluntary benefit offerings
• Discount programs
• Parental leaves

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