Head of Lifecycle Marketing

Head of CRM Department: RS-292 - O06 Employment Type: Permanent - Full Time Location: US - New York Description Why Join DAZN? Joining DAZN in New York means being part of a global sports entertainment powerhouse driving innovation in CRM strategy and customer engagement. You will work at the intersection of cutting-edge technology, world-class content, and strategic marketing to shape how fans across our North American markets engage with DAZN. With a mission to deliver emotional, data-driven connections that drive platform engagement and subscriber growth, this is your chance to make a global impact and be part of a team changing the future of sports broadcasting. The Role Salary Range: $150,000 - $180,000. This is hybrid role which will be based mostly on site from our New York office. As Head of CRM, you will lead the global retention and CRM strategy for some of DAZN’s most important partnerships. You will oversee the creative and data-driven execution of CRM campaigns to engage fans, collaborating with internal teams and partners to grow subscriber numbers, reduce churn, and maximise lifetime value. You’ll spearhead test-and-learn programs, drive product capability and harness data and AI for optimal segmentation. What You'll Be Doing: Define and own the CRM strategy across a multi-sport landscape Deliver key KPIs in acquisition, engagement and retention, guiding the business the on areas of focus and headroom. Driving the team’s full utilization of CRM tools to improve capability and efficiency in delivery Maintain high levels of reporting across multi-channel output, to understand user trends, manipulating data to inform decision making. Own world-class lifecycle marketing automations that maximize fan engagement, reduce churn, and increase acquisition. Collaborate with retention, product, tech, content, UX, and analytics teams to deliver integrated CRM output. Own UX lifecycle journeys, contributing to CRM KPIs – cancel flow, MyAccount Lead performance reviews with internal teams and stakeholders to track success and optimize efforts. What You'll Bring: Ability to thrive in a fast-paced, international environment with evolving priorities. Extensive CRM strategy and leadership experience within subscription businesses or sports rights holders. Proven track record of building and scaling lifecycle marketing programmes that demonstrably improve retention, engagement, and customer lifetime value A passion for major North American sports and a strong understanding of what it means to be a fan. Excellent stakeholder management skills across matrixed organisations and global partners. Open-mindedness, adaptability, and a willingness to embrace new technologies and business change. Strong problem-solving abilities and the capacity to deliver results under tight deadlines. Benefits Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You’ll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events. #J-18808-Ljbffr