Regional Sales Director
American Medical Administrators LTC
Regional Sales Director
Carillon Oaks Senior Living | Regional Opportunity
Join a Growing Organization. Build Relationships. Drive Occupancy. Make an Impact.
Carillon Oaks Senior Living is seeking a dynamic, results-driven Regional Sales Director to lead sales and occupancy growth across our senior living communities.
We are looking for a strategic, hands-on sales leader who understands the senior living industry, thrives in a competitive market, and has a proven ability to develop high-performing sales teams, build meaningful referral relationships, and deliver measurable results.
At Carillon Oaks, we believe exceptional senior living begins with exceptional people. If you are passionate about helping seniors and their families find the right community while driving business growth, we want to hear from you!
Position Overview
The Regional Sales Director will provide strategic leadership, coaching, and oversight of sales and marketing initiatives across an assigned portfolio of senior living communities.
This individual will partner closely with Executive Directors, community sales teams, and regional operations leadership to develop and execute effective sales strategies, increase occupancy, strengthen market presence, and achieve organizational revenue goals.
This is a highly visible, field-focused leadership opportunity for an experienced senior living sales professional who enjoys developing teams, building relationships, and driving results.
Key Responsibilities
Regional Sales Leadership & Occupancy Growth
Develop and execute regional sales strategies designed to increase occupancy, improve conversion rates, and maximize revenue.
Provide direct leadership, mentorship, and ongoing coaching to community-level sales and marketing professionals.
Establish and monitor occupancy goals, sales performance metrics, and conversion benchmarks.
Identify underperforming communities and implement targeted action plans to improve sales outcomes.
Partner with regional operations leadership to align sales strategies with operational priorities and business objectives.
Support pre-opening, lease-up, and occupancy stabilization initiatives as needed.
Business Development & Referral Relationships
Build and maintain strong relationships with hospitals, rehabilitation centers, physicians, discharge planners, case managers, and other key referral partners.
Identify new business development opportunities and strengthen community visibility within local markets.
Develop strategic partnerships that generate qualified leads and support sustainable occupancy growth.
Evaluate competitive market conditions, pricing strategies, and emerging industry trends.
Represent Carillon Oaks professionally at networking events, industry functions, and community outreach initiatives.
Sales Performance & Team Development
Conduct regular community visits to evaluate sales processes, lead management, and overall p
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