FRACTIONAL GROWTH LEAD

KENTECH Consulting Inc. is an award-winning background technology screening company. We are the creators of innovative projects such as eKnowID.com - 1st consumer background checking system of its kind, and ClarityIQ a high-tech/high-touch investigative case management system.

MISSION

We're on a mission to help the world make clear and informed hiring decisions

VALUE

In order to achieve our team, exhibit the behaviors and core values aligned with this Mission

Customer Focused: We are client focused and results-driven.

Growth Minded: We believe in collaborative learning and industry best practices to deliver excellence.

Fact Finders: We are passionate investigators for discovery and truth.

Community Partnerships: We believe there is no greater power for transformation than delivering on what a community cares about.

eKnowID is a modern background screening platform built for small and mid-sized businesses that need fast, reliable, investigator-grade hiring protection without enterprise-level complexity or pricing.

Backed by KENTECH Consulting Inc., an award-winning investigative and background screening firm with more than 20 years of experience, eKnowID combines technology, compliance, and real investigative expertise in one easy-to-use platform.

Our services help businesses make safer hiring decisions through background checks, criminal searches, employment verifications, drug testing, and deeper investigative support when needed.

The eKnowID platform was recently redesigned, and we are ready to scale.

Now we need a growth-minded operator who can help turn a strong foundation into a repeatable revenue engine.

The Opportunity

We are looking for a Fractional Growth Lead to build and execute the growth strategy for eKnowID.

This is a hands-on, high-ownership role for someone who knows how to test campaigns, build funnels, measure results, and turn marketing activity into qualified pipeline and revenue.

This is not a “just post on social media” role. You will step into a strong foundation with a refreshed platform, existing customer data, campaign direction, leadership support, and a small team available to support execution.

The ideal person is a growth hacker at heart: curious, fast-moving, data-driven, creative, and focused on what actually converts.

What You Will Walk Into

You will not be starting from zero.

You will have:

A refreshed eKnowID platform with improved user experience

A segmented inactive customer base ready for reactivation

HubSpot CRM already in place

Apollo.io available for prospect sourcing and enrichment

Existing marketing and creative support resources

Identified verticals and buyer segments

Campaign concepts, outbound ideas, and growth channels ready to test

Direct access to leadership for fast feedback and decisions

This is a strong opportunity for someone who enjoys building, testing, learning, and scaling what works.

What You Will Own

You will own growth execution across customer reactivation, outbound prospecting, paid campaigns, lead nurturing, and conversion tracking.

Your focus will be simple:

Generate qualified opportunities. Convert interest into revenue. Build repeatable growth systems.

You will not be expected to do everything alone. Your role is to lead the growth strategy, set the priorities, direct execution, measure performance, and keep the team focused on the activities most likely to produce revenue.

First 90 Days

Your first 90 days will focus on launching the core growth engine, testing messaging, and identifying which channels show the strongest early traction.

You will:

Launch a win-back campaign to reactivate inactive eKnowID customers

Build and test outbound campaigns for target small business verticals

Use HubSpot to manage segmentation, workflows, reporting, and lead nurturing

Build prospect lists using approved tools and public/business databases

Create and test cold email, phone, and follow-up sequences

Launch paid campaigns on platforms such as Google, Meta, and LinkedIn

Test messaging around hiring risk, compliance, speed, safety, and business protection

Track campaign performance weekly and recommend what to scale, pause, or adjust

Work with the content and creative team to produce assets that support conversion

The first 90 days are about disciplined execution, clean tracking, fast learning, and building a growth system that can be scaled with confidence.

What Success Looks Like

By Day 30

Win-back campaign is launched

HubSpot workflows and segmentation are active

Initial prospect lists are built

First outbound sequences are live

Reporting dashboard is in place

Early messaging tests are underway

By Day 60

Outbound campaigns are producing qualified conversations

Paid campaigns are live on at least two channels

Early reactivation results are visible

Pipeline is being tracked by source and campaign

Messaging is being improved based on data

By Day 90

Reactivation, outbound, and paid campaigns are operating

Clear data shows which channels and verticals are performing best

Cost per lead, cost per acquisition, and revenue attribution are being tracked

Early pipeline and conversion data show what should be scaled next

A clear growth recommendation is presented to leadership

By 90 days, success means the core campaigns are live, measurable, and producing early pipeline data that shows where we should invest next.

Key Metrics You Will Track

You should be comfortable owning and reporting on growth numbers, including:

Qualified leads generated

Demo or sales conversations booked

Reactivation rate

Email open, reply, and conversion rates

Paid campaign cost per lead and cost per acquisition

Revenue by channel

Customer acquisition cost

Return on ad spend

Demo-to-close rate

We value measurable business outcomes over vanity metrics. Followers, impressions, and clicks matter only when they help create qualified pipeline and revenue.

Required Experience

5+ years of hands-on growth marketing, demand generation, or growth strategy experience

Proven success driving measurable revenue, pipeline, reactivation, or customer acquisition

Strong HubSpot experience, including workflows, lists, segmentation, automation, and reporting

Experience marketing to small or mid-sized businesses

Experience building and launching outbound email campaigns

Experience with paid media such as Google Ads, Meta Ads, or LinkedIn Ads

Strong copywriting skills for emails, landing pages, ads, and nurture campaigns

Comfort using AI tools to improve speed, execution, and output

Ability to analyze campaign data and make clear recommendations

Strong communication skills and ability to work directly with executive leadership

Strong Plus

Experience in HR tech, background screening, SaaS, compliance, staffing, insurance, legal, fintech, or professional services

Experience reactivating dormant customer lists

Experience building campaigns from customer pain points

Experience with Apollo.io or similar prospecting tools

SEO experience

Landing page or light website editing experience

Google Analytics or Search Console experience

Experience working with founder-led companies or small business teams

Engagement Details

Engagement Type: Independent Contractor Location: Remote Duration: Initial 6-month contractor engagement with potential to renew or expand based on performance Schedule: Flexible and milestone-driven Compensation: $4,000 to $8,000 monthly retainer, based on experience Performance Bonus: 2% to 5% of attributed revenue above agreed-upon quarterly milestones

This role is designed for an experienced growth operator who wants meaningful ownership, direct leadership access, and upside tied to real business outcomes.

Why This Role Is Exciting

This is a builder role for a senior growth operator who wants direct access to leadership, a refreshed platform, an existing customer base, and the freedom to test and scale what works.

You are not inheriting a slow corporate machine. You are not stuck waiting weeks for approval on every idea. You are not being asked to “just post more.”

You will have:

A redesigned platform

A real customer base

A clear business need

Direct access to the Founder/CEO

A small team ready to support execution

Room to test, learn, and scale

Performance upside tied to revenue

The chance to build a growth engine with real business impact

If you are looking for a role where your work can directly shape the next stage of a company, this is it.

This is a remote position.