Senior Manager of Marketing Technology

Company Overview: One Park Financial (OPF) is a leading Financial Technology company dedicated to empowering small businesses by connecting them with flexible financing and funding options. Our mission is to provide entrepreneurs with the working capital they need to elevate their businesses. At OPF, we believe in working with high-performing individuals who are ready to play an integral part in our company's expansion — because our success hinges on our people. Why Join Us: At OPF, we foster a dynamic and inclusive company culture that emphasizes collaboration, innovation, and personal growth. Our team is composed of passionate, driven individuals who are committed to making a difference. About the Role We’re hiring our first dedicated Marketing Technology leader to own and evolve the entire martech stack — from data collection and signal quality to personalization, journey automation, and measurement visualization. This is a high-impact individual contributor role reporting directly to the CMO, with a mandate to build the foundation we need to scale efficiently across every channel. You’ll work alongside channel leads, data engineers, product, and our analytics team to translate marketing strategy into technical capability — and you’ll bring the project management discipline to keep complex, cross-functional initiatives on track. Responsibilities Your roadmap will reflect the following priority order:

1. First-Party Data Integration: Own the end-to-end pipeline that routes consented first-party signals to paid media platforms — Meta CAPI, Google Enhanced Conversions, TikTok Events API, and emerging channels. Reduce signal loss, improve match rates, and collaborate with engineering to ensure server-side event coverage across the full conversion funnel.
2. Events Taxonomy & UTM Governance: Establish and enforce a company-wide events taxonomy and UTM dictionary. Define naming conventions, documentation standards (maintained in Confluence), and QA processes so that every team — paid, organic, email, SMS — is speaking the same data language. Own the living governance doc and lead cross-functional adoption.
3. Personalization Infrastructure: Architect and deploy personalization capabilities across website, email, SMS/push, and paid media. Leverage Salesforce Data Cloud to build audience segments and trigger-based experiences that reflect where a prospect or merchant is in their journey with OPF.
4. Journey-Based Event Tracking & KPI Visualization: Map and instrument every meaningful touchpoint in the merchant journey. Partner with BI and channel leads to surface the right business KPIs per channel in centralized, executive-ready dashboards (Looker, Power BI, Tableau). Ensure tracking gaps are closed and attribution logic is defensible.
5. A/B Testing Infrastructure: Own VWO as the experimentation platform for the website and landing pages. Define testing protocols, maintain a prioritized test backlog, and ensure statistical rigor in how results are read and acted on. Partner with CRO, product, and paid media teams to run a consistent velocity of meaningful tests.
6. Signal Health & Data Platform Hygiene: Maintain high signal quality across all data platforms — Salesforce Data Cloud, Salesforce Marketing Cloud, ad platforms, and analytics. Monitor for degradation, audit event schemas regularly, and drive resolution of data quality issues before they impact campaign performance or reporting accuracy.

Key Cross-Functional Partners CMO — strategic alignment, roadmap prioritization, executive reporting Paid Media Leads (Search, Social, Programmatic) — signal integration, audience activation Data Engineering — server-side event pipelines, CDP integrations, warehouse connectivity Marketing Analytics / MMM team — attribution inputs, KPI definitions, visualization layer Product & Engineering — website instrumentation, personalization APIs, experimentation tooling CRM / Lifecycle Marketing — Pardot & SFMC configuration, journey logic, list hygiene Our Marketing Technology Stack You will be expected to hit the ground running across these platforms. Customer Data Platform: Salesforce Data Cloud Paid Media Signal APIs: Meta CAPI, Google Enhanced Conversions, TikTok Events API Marketing Automation: Pardot, Salesforce Marketing Cloud (SFMC) Analytics & BI: GA4, Looker, Power BI, Tableau Tag Management: Google Tag Manager or equivalent Experimentation: VWO Data Warehouse: BigQuery, Redshift (querying level minimum) CMS: Laravel / Headless CMS Project Management: Jira, Confluence Languages: SQL required; Python a strong plus Required 6–9 years of experience in marketing technology, marketing operations, or a related data/analytics function — ideally within a performance-driven digital business Demonstrated ownership of a CDP or event tracking infrastructure, including data model design and cross-team governance — Salesforce Data Cloud experience strongly preferred Hands‑on experience integrating first-party signals to Meta, Google, or TikTok ad platforms (CAPI, Enhanced Conversions, Events API) Experience with Pardot and/or Salesforce Marketing Cloud at a journey, segmentation, or automation level Strong working knowledge of UTM governance, campaign taxonomy, and attribution methodology Fluency in SQL; ability to self‑serve data validation, QA, and ad‑hoc analysis in BigQuery or Redshift without engineering support Proven project management skills — comfortable owning initiatives end-to-end in Jira, maintaining documentation in Confluence, and driving cross‑functional contributors to milestones in a fast-paced environment Ability to manage competing priorities and coordinate across engineering, product, paid media, and analytics teams simultaneously Strong communication skills; able to translate technical concepts for CMO, channel leads, and non-technical stakeholders Track record of building systems and processes in lean environments — you move fast and document well simultaneously Nice to Have Experience in fintech, lending, or financial services marketing Bilingual English/Spanish — a meaningful plus given our SMB audience in the US and Puerto Rico Hands‑on experience with VWO or similar A/B testing platforms Familiarity with headless CMS architecture and Laravel-based web environments Familiarity with marketing mix modeling (MMM) inputs and data requirements Python scripting for data transformation or pipeline automation Prior experience as the first dedicated martech hire or in a founding-team capacity Benefits Competitive salary Performance-based incentives (if applicable) Health insurance Growth and development opportunities Dynamic and collaborative work environment Company events and team-building activities #J-18808-Ljbffr One Park Financial