Director, Product Market Strategy - Data Products
athenahealth
Title
Lead Product Market Strategist (Strategy, Commercialization, Data Products, Healthcare Tech)
Job Overview
This role at athenahealth involves leading the strategy for the companys next generation of data products and platform services. You will identify market opportunities, define commercialization strategies, and translate ecosystem insights into scalable growth plans. The Data & Ecosystem Platform organization, where this role sits, focuses on enabling the movement, intelligence, and activation of healthcare data across various stakeholders.
Why This Role Stands Out
- Lead the strategic direction for athenahealths next generation of data products and platform services.
- Drive significant growth by identifying market opportunities and defining commercialization strategies.
- Collaborate extensively with executive leadership and cross-functional teams, ensuring high visibility and influence.
- Leverage AI-enabled tools for advanced market research and strategic recommendation development.
Who This Role Is For
- An experienced professional with 10+ years in strategy, product strategy, or business development.
- A proven leader in developing commercial strategies for healthcare technology products and services.
- Someone with a track record of success in strategic partnerships and driving growth initiatives.
- An analytical thinker with strong financial acumen, capable of building robust business cases.
- An influential communicator who can effectively engage and align senior leaders and external stakeholders.
What Youll Do
- Identify and prioritize emerging market opportunities for data products and platform services.
- Develop comprehensive growth and commercialization strategies for new offerings.
- Translate market trends and customer needs into actionable strategic recommendations.
- Define product positioning, value propositions, packaging, and pricing frameworks.
- Build executive-level narratives and business cases to support strategic investments.
- Cultivate strategic partnerships to expand market reach and create differentiated value.
- Monitor healthcare trends, competitive dynamics, and regulatory changes.
- Leverage AI-enabled tools for market research and strategic analysis.
What Were Looking For
- Bachelors degree required; MBA preferred.
- 10+ years of experience in strategy, product strategy, product marketing, business development, or consulting.
- Proven experience developing commercial strategies for healthcare technology products or services.
- Demonstrated success in strategic partnerships and driving growth initiatives.
- Strong analytical and financial skills, including building business cases and evaluating market opportunities.
- Excellent communication skills with the ability to influence senior leaders and external stakeholders.
- Ability to work effectively across highly cross-functional organizations.
- Experience with healthcare data products, interoperability platforms, or value-based care solutions (preferred).
- Familiarity with healthcare ecosystem participants such as providers and payers (preferred).
- Experience with pricing, packaging, and commercialization strategies for platform or data businesses (preferred).
- Experience evaluating emerging technologies, including AI-enabled products and services (preferred).
Vacancy posted 2 days ago
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