Web Analytics Developer

Digital Analytics LeadThe Digital Analytics Lead is a senior expert who oversees web analytics and tag management for an insurance company, using tools like Google Analytics, Adobe Analytics, Google Tag Manager, and Looker Studio.Key Responsibilities:Analytics Strategy & Leadership: Define and lead the web analytics strategy, aligning Google and Adobe Analytics with business goals to enhance marketing and customer experience.Tag Management & Tracking: Manage Google Tag Manager and similar tools to ensure accurate tracking of website features and user interactions, resolving data collection issues as needed.Data Analysis & Insights: Analyze multi-channel traffic and campaign data to uncover trends and deliver insights that improve conversion rates and user engagement.Reporting & Dashboards: Create and maintain dashboards and reports using Looker Studio to visualize KPIs and communicate the impact of digital initiatives to stakeholders.Continuous Optimization: Collaborate with cross-functional teams to refine the digital customer journey, support A/B testing, and recommend data-driven improvements.Stakeholder Collaboration: Partner with teams across Marketing, IT, UX, and Product to implement analytics solutions and present insights in a clear, actionable format to leadership.Required Skills & Qualifications:Extensive Analytics Experience: 6–10 years of experience in digital analytics with deep expertise in GA4 and Adobe Analytics, driving insights from large-scale web and campaign data.Technical Proficiency: Skilled in Google Tag Manager and Looker Studio, with the ability to manage tags, ensure data accuracy, and build custom dashboards and tracking setups.Conversion Optimization Skills: Strong grasp of CRO strategies, using analytics to enhance user experience and increase conversions, such as improving quote-to-policy rates.Analytical & Problem-Solving Abilities: Adept at analyzing complex datasets, identifying trends, and resolving tracking or data quality issues with precision.Communication Skills: Capable of translating technical insights into clear, actionable recommendations for diverse stakeholders across business and technical teams.Education & Certifications: Holds a relevant degree with preferred certifications in Google Analytics (GAIQ/GA4) and Adobe Analytics, demonstrating advanced platform expertise.Preferred Experience:Insurance Industry Insight: Experience in insurance or financial services, with knowledge of customer journeys like quote-to-policy conversions and digital claims, plus familiarity with industry KPIs.Omnichannel Analytics Integration: Skilled in unifying data from web, mobile, and other channels using tools like Adobe Analytics or GA360 to enable comprehensive customer behavior analysis.GA4 Implementation Expertise: Hands-on experience with GA4 setup and migration, ensuring accurate event tracking and staying updated on evolving analytics features and best practices.Data Governance & Compliance: Understanding of data privacy regulations (e.g., GDPR, CCPA) and experience implementing compliant analytics solutions within insurance industry governance frameworks.