Senior Brand Manager

Job Description

Acosta Connected Commerce is seeking an experienced Senior Brand Manager to lead the strategy, growth, and day-to-day management of enterprise-level clients on Amazon. Acosta Connected Commerce is a full-service marketing and account management e-commerce agency for brands, manufacturers, and sellers on Amazon.

The Senior Brand Manager will set and steer strategic priorities, manage account performance and profitability, and translate complex business needs into clear, actionable plans. This person must be equally comfortable developing executive-level recommendations, presenting to C-suite leaders, negotiating with Amazon, and working hands-on within Vendor/Seller Central to resolve issues and drive execution.

The ideal candidate is a confident client leader who can adapt their communication and selling style across various client, customer, cross-functional and executive stakeholders. They are highly organized, commercially minded, data-driven, and comfortable navigating ambiguity, change, competing priorities, and the fast pace of managing multiple complex client businesses.

Responsibilities

Client Strategy and Leadership

• Serve as the senior strategic partner for enterprise-level clients, building trusted relationships across various stakeholders, including Brand Management, Sales, Marketing, Finance and executive leadership.
• Set, sell, and steer strategic priorities and joint business plans based on each client's business objectives, Amazon performance, financial goals, and growth opportunities.
• Develop and recommend short- and long-term Amazon sales, marketing, and merchandising strategies designed to achieve client sales, profitability, and conversion goals.
• Build business cases and investment recommendations that connect growth opportunities to expected financial and commercial outcomes.
• Adapt communication and influence style across different roles, personalities, and levels of seniority, from day-to-day contacts to C-suite executives.
• Lead executive-level business reviews, annual planning sessions, and top-to-top meetings with clients and Amazon.
• Translate complex data, challenges, and opportunities into concise recommendations, clear decisions, and actionable plans.
• Identify opportunities to expand client relationships, improve retention, and increase the value delivered by Acosta Connected Commerce.
• Maintain a proactive communication cadence that keeps clients engaged and aligned on priorities, performance, risks, decisions, and next steps.

Amazon Business Management

• Lead the day-to-day and strategic management of complex Amazon Vendor and Seller Central businesses.
• Build and manage relationships with Amazon Vendor Managers, Vendor Services, and other Amazon stakeholders.
• Represent clients in Amazon meetings, negotiations, planning sessions, and business reviews.
• Lead annual accrual and trade-term negotiations in partnership with clients and internal stakeholders.
• Own account-level business performance, including sales, profitability, investment, forecasting, inventory, and operational health.
• Develop and execute annual Amazon growth plans and forecasting aligned with client objectives.
• Develop merchandising strategies that support product launches, priority ASINs, top sellers, seasonal campaigns, promotional events, and emerging category trends.
• Oversee digital shelf strategy across content, SEO, discoverability, conversion, ratings and reviews, and promotional execution to improve customer experience and business performance.
• Partner with media teams to align retail strategy, advertising investment, promotional planning, merchandising, and measurement to increase customer engagement, conversion, and profitable growth.
• Monitor retail and operational performance, identify risks and opportunities, and lead appropriate corrective actions.
• Move seamlessly between strategic leadership and hands-on tactical work within Amazon systems.
• Partner with internal and external stakeholders on technical projects, new Amazon features, tools, and capabilities that improve client performance or online customer experience.

Cross-Functional and Team Leadership

• Lead cross-functional planning and execution across operations, media, sales, catalog, content, and other internal and external partners to support a unified e-commerce strategy.
• Establish clear ownership, timelines, and escalation paths across complex workstreams.
• Establish measurement plans and operating cadences that track program effectiveness, surface performance gaps, and drive continuous improvement.
• Balance priorities across multiple clients while managing competing deadlines, urgent business needs, and resource constraints.
• Provide leadership, mentorship, and strategic guidance to direct reports, Brand Managers, and other team members.
• Create clarity in ambiguous situations and keep teams focused on actions that will have the greatest business impact.
• Drive internal initiatives that improve client service, team effectiveness, processes, and commercial outcomes.
• Bring client feedback and marketplace insights back to internal teams to help strengthen Acosta Connected Commerce services and capabilities.

Qualifications

Preferred Experience

• Hands-on experience with Amazon Vendor and Seller Central, and direct management of large, complex Amazon businesses.
• Experience working directly with Amazon Vendor Managers and Vendor Services.
• Demonstrated ownership of enterprise-level client relationships, Amazon budgets, financial performance, and P&Ls.
• Experience leading client and Amazon negotiations, including annual accruals, trade terms, investment planning, and joint business priorities.
• Strong executive communication and storytelling abilities, including experience building and presenting QBRs, annual planning and top-to-top materials.
• Experience coordinating retail, operations, catalog, content, and media strategies across large Amazon businesses.
• Ability to manage multiple clients and conflicting priorities while shifting seamlessly between strategic leadership and hands-on execution.
• Demonstrated comfort operating in ambiguous environments and developing structure, direction, and accountability where processes may not yet be defined.
• Experience with third-party Amazon tools and data sources such as CIQ, Analytic Index, Circana, Jungle Scout, Keepa, or similar.
• Project management and cross-functional leadership experience across internal teams, clients, agencies, and retail partners.

Minimum Education and Work Experience

• Bachelor's Degree in Business, Economics, Finance, or related field.
• 7+ years of experience in e-commerce sales/broker agency, marketing, or merchant role.
• 6+ years Amazon platform experience, including owning forecasting, budgets, and Amazon profitability with emphasis on ROI.
• 3+ years experience with overall leadership and management of brand/marketing growth.
• Proven leadership experience in conflict resolution and driving alignment to strategic brand vision.
• Experience in managing creative process and fostering productive relationships with agencies and creative teams.

Knowledge, Skills, and Abilities

• Proficient in Microsoft Office: Word and PowerPoint.
• Proficient in Amazon Sponsored Ads and DSP.
• Deep understanding of e-commerce tools and analytics platforms.
• Advanced Excel skills, including formulas, pivot tables, indexing, and creation of presentation-level charts.
• Strategic and enterprise-level client experience and oversight.
• Possess the ability to develop, adapt, and refine strategic direction for brands grounded in superior consumer and customer insights.
• Understanding of e-commerce channels and online marketplaces.
• Abstract problem-solving skills with the ability to work in ambiguous environments.
• Entrepreneurial aptitude and positive attitude.
• Vendor management, account management, and/or agency experience desired.
• Excellent interpersonal, written, and oral communication skills.
• Ability to think analytically and possess an innate understanding of retail financials.
• Ability to travel as needed.

Work Environment and Physical Requirements

The ideal candidate is highly organized, a self-starter, collaborative, and demonstrates a strong sense of ownership with the ability to prioritize. You are data-driven, results-oriented, and understand the value of a well-structured team and well-defined process for both strategic and tactical initiatives. This role requires comfort with complex challenges and an appreciation of white space. You have the ability to work closely with team members across sales and marketing functions as well as all support teams.

• Sit for extended periods (typically 6+ hours per day).
• Use a computer, including keyboard and mouse, for prolonged periods.
• Lift and carry light items (e.g., files, office supplies, laptops, typically 20+ pounds).
• Reach, bend, or stoop occasionally to access files or office materials.
• Maintain focus and attention for long periods of desk-based work.
• Follow clear directions.
• Perform repetitive motions (e.g., typing, clicking) consistently throughout the day.

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About Us

Acosta is a part of Acosta Group - a collective of the industry's most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.

Specializing in retail sales services, digital strategy, and business intelligence, Acosta empowers brands to thrive in the world of omnichannel shopping. Our sales and digital teams build lasting relationships, ensuring our client brands get the space they deserve in stores and outperform the competition online, while our merch reps make brands shine in retail locations across the world.

But it's not just about what we do - it's about who we are. With a team of over 20,000 associates, we're a community of forward-thinking, value-driven professionals committed to an unmatched level of trust and transparency in the industry. And, we understand the importance of work-life balance, which is why many of our field roles provide our associates with flexible scheduling options. Join us and be a part of a team that values growth and making a real impact for our clients, retail partners and their customers.

Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact View email address on click.appcast.io . Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.

Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.

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