Head, Emerging Brand Partnerships, Brand Innovation Lab, US

The BIL US Emerging Brand Partnerships team creates and delivers a dynamic, best-in-class, only-at-Amazon program experience for brands, customers, and internal stakeholders that yields measurable business impact. The team defines the overarching program vision — identifying valuable IP, cultural moments, tentpole events, and high-value experiences — while simultaneously building the operational infrastructure and creative excellence required to bring those sponsorships to life across all channels, touchpoints, and formats.This is a combined business development and brand partnerships function: one side owns the "what we do" (defining the program, securing package elements, and building the network of brand sponsors and internal stakeholders), while the other owns the "how we do it" (translating strategy into execution, scaling creative operations, and delivering campaigns that meet or exceed partner expectations). Together, the team drives end-to-end sponsorship delivery — from first pitch through post-campaign measurement — partnering cross-functionally with Marketing, Sales, Creative, Retail, XCM, Finance, and third-party partners to create a consistent, compelling, and differentiated brand experience across paid, owned, and earned channels.As the Head of Emerging Brand Partnerships, you will create one-of-a-kind sponsored experiences for a wide range of brands - from concept to buy-in to execution. You will work with and lead a team of art directors, copywriters, designers, strategists, solutions managers, creative technologists and content producers to help brands show up alongside meaningful moments in ways that will resonate with our shared customers.You'll investigate Amazon/3P data to form insights that inspire high-level strategies and campaign frameworks that solve business needs across the advertising industry. You will leverage AI tools and emerging technologies to push creative boundaries, drive efficiency, and unlock new storytelling formats for advertisers.You will think across Amazon platforms and beyond, manage complex projects, and create tailored programs across channels, driving the marketing objectives of clients and developing programs that scale and resonate while delivering customized results. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that drive creative and operational excellence. And finally, you will work towards preserving the team culture of collaboration, teamwork, innovation, inspiration, and foster positive internal and external relationships.Key job responsibilitiesDefine and execute the overarching program vision for US sponsorships — identifying high-value IP, cultural moments, and tentpole events that create differentiated, only-at-Amazon experiences for brand partnersLead initial brand negotiations, pitch narrative development, and deal closure; own the end-to-end relationship from first conversation through signed commitmentBuild and manage the operational infrastructure, creative resources, and cross-functional processes required to deliver sponsorship campaigns against brand and partner goalsOversee end-to-end campaign execution including budget management, timeline oversight, workback development, and performance tracking across all channels and formatsEngage senior leadership and key stakeholders across Ads, XCM, Retail, and third-party partners to secure sponsorship requirements, align on deliverables, and unblock dependenciesLead, mentor, and inspire a high-performing creative team spanning design, art direction, copy, motion, and production — fostering a culture of creative excellence and operational rigorDefine KPIs and success metrics at both the program and campaign level; measure and communicate results to internal teams, leadership, and brand partnersDevelop sponsorship tiers, pricing models, playbooks, and scalable frameworks that drive long-term revenue growth and program repeatabilityManage annual planning, pipeline development, and OP1/OP2 narrative contributions; maintain visibility into revenue pacing and forecast accuracyOwn escalation and risk mitigation for at-risk deals, funding gaps, IP access challenges, and campaign-level operational issuesChampion brand satisfaction by ensuring delivery excellence, proactive communication, and post-campaign storytelling that reinforces partner confidence and drives renewalA day in the lifeYou start the morning reviewing pipeline health in SalesForce and prepping for a pitch meeting with a major brand partner — refining the narrative, aligning package elements, and confirming creative feasibility with your team. Mid-morning, you're in a cross-functional sync with XCM and Retail to unblock IP usage for an upcoming cultural moment activation. Over lunch, you're reviewing creative concepts with your design and art direction leads, ensuring the work ladders up to the sponsorship's strategic intent. The afternoon brings a leadership alignment on Q3 revenue pacing, followed by a working session with your Solutions Managers on campaign workbacks and risk flags for a live sponsorship. You close the day connecting with your Program Manager on playbook updates and mechanisms that will scale the program into next year.About the teamBrand Innovation Lab (BIL) is an award-winning team that conceptualizes and executes bespoke advertising experiences for global brands—including Nike, SharkNinja, Unilever, and Geico—who invest in media with Amazon Ads, scaling successful campaign elements as new products or features in existing products. Our global team of storytellers and innovators includes creatives, strategists, design technologists, engineers, producers and more, collaborating to create customer-obsessed solutions across the Amazon canvas (Alexa, Twitch, Prime Video, Fire TV, etc.) that are customized to our advertisers' goals.Basic qualifications- Experience in online or digital advertising- Experience working on or with large-scale, global creative campaigns- Experience managing engagement focused programs across diverse Amazon owned channels, expertise in A/B testing and optimizations- Experience building scalable programs and repeatable scalable processes, levering various tools and methods to create scale and efficiencyPreferred qualification - 10+ years of event marketing or brand, program, or experiential marketing experience- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience- Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion- Experience with business development, partnership management, or sourcing new business- Experience in creating and managing budgets- Experience with social media and PRAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .USA, CA, Santa Monica - 184,500.00 - 249,600.00 USD annually