Experiential Marketing Director

Experiential Marketing Director

Flexible advertising, unified by data. Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform ("DSP") and supply-side platform ("SSP"), with the Nexxen Data Platform at its core.

With a global footprint, you can be part of a team that is transforming advertising through our creative, flexible and unified solutions. Employees hustle, commit and dedicate themselves to pillars that make up the Nexxen Way – the 3Cs - Customer Centric, Curious Mindset, Collaborative with No Ego.

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We're looking for an Experiential Marketing Director to join our Marketing & Communications team in Los Angeles or New York City. In this role, you will lead the planning, orchestration and optimization of Nexxen's North American experiential marketing initiatives, across a broad spectrum of industry, regional and owned events. Reporting into the Vice President, Marketing & Communications, you will apply your experience and expertise in bringing our brand stories to life and unlocking new business opportunities for our commercial team through the execution and evolution of our experiential strategy in key markets. Please note - We have a hybrid work model with the expectation of 3 days in the local office to collaborate, innovate, and celebrate.

Each day can be different here at Nexxen, but some of the things you can expect to be doing daily are:

• Drive the strategy, planning, execution and optimization of experiential programs in North America including large-scale industry conferences and tentpole activations, local industry events in key markets, bespoke/custom client experiences, and select virtual events & webinars
• Build compelling business cases for experiential investments and ensure that all experiential activations advance Nexxen's strategic brand, business and product objectives, in close collaboration with our commercial team and company leadership
• Maintain annual event calendar & budget, while proactively researching new opportunities to expand our experiential footprint
• Manage all event planning milestones & estimates for project scope, venue sourcing, third-party partners, scheduling and resource requirements
• Partner with in-house brand creative team to ensure seamless design, production and delivery of creative and UX assets for all events
• Evolve our experiential initiatives with an eye toward integrating digital & communications components into our strategy, to amplify and extend the experiences beyond the physical events themselves via PR, thought leadership, social media, online advertising, outbound email comms, and the brand website
• Partner with the brand marketing leads and marketing operations team to ensure successful measurement of ROI is applied to our budget and decision-making practices
• Work closely and collaboratively with experiential marketing counterparts in the UK and Australia to ensure global strategic alignment and identify operational/executional efficiencies
• Coordinate staffing schedules and travel arrangements as needed for larger tentpole activations
• Spearhead the planning and execution of client & employee swag & gifting programs as part of the overall experiential strategy

Proven expertise and leadership in experiential marketing, preferably in a start-up, media, tech, or advertising environment

Track record of successfully conceptualizing, planning and executing all components of high-impact events that have the "wow" factor and deliver against business objectives

Understanding of sales—what drives salespeople, how to communicate with them, and the details of the sales process—and an appreciation for the role that experiential marketing plays in supporting their business and client relationship-building objectives

Experience collaborating cross-functionally across multiple marketing channels & disciplines to fulfill objectives

Superior project management & organizational aptitude, with the ability to manage multiple campaign components effectively and efficiently

Strong relationship-building & negotiation skills to ensure that Nexxen receives optimal pricing and value from vendors

Capacity for building trust among colleagues and partners, managing through conflict and showcasing foundational emotional intelligence

Positive, solutions-focused disposition and critical thinking to proactively resolve challenges and mitigate risks to project plans

Adaptability in being able to quickly adjust to shifting priorities and pivot planning needs accordingly

Penchant for measuring, evaluating and communicating the success of experiential initiatives

Ability to create presentations, budgets, run-of-show documents, etc.

Excellent verbal and written communication & presentation skills

Experience using event planning, marketing and project management platforms (e.g., HubSpot, SplashThat, Monday.com ) an advantage

In support of pay transparency and equity, the minimum and maximum full-time annual base salary for this role in Los Angeles or New York City is estimated at $140,000 - $165,000 at the time of posting. While this is our reasonable expectation this is not a guarantee of compensation or salary, actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, education, certifications, responsibility, and geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location. We offer a variety of benefits including medical, dental, vision, disability insurance, 401(k), EAP, parental leave, flexible vacation, and company-paid holidays. The specific programs and options available will vary depending on the state, start date, and employment type. Our Talent Acquisition team will be happy to answer any questions you may have.