Head of Marketing Operations & Analytics

• Own the marketing technology stack — evaluate, implement, and optimize tools across marketing automation, CRM, ad platforms, attribution, lead routing and enrichment, and data visualization to support a modern, AI‑first operating model.
• Lead AI and automation adoption — identify and ship agentic workflows and automation that remove manual work across the funnel; go beyond piloting tools to running them in production.
• Build unified marketing analytics and reporting — attribution models, pipeline dashboards, and campaign ROI measurement that serve as a single source of truth for marketing, finance, and sales leadership, and translate into clear, actionable insight.
• Architect lead lifecycle infrastructure — define funnel stages, scoring models, routing logic, and handoff criteria in partnership with revenue operations and sales development.
• Own marketing data governance and compliance — ensure data quality, consent management, and privacy frameworks are built into every system and workflow.
• Drive operational excellence — build scalable workflows, automations, experimentation and optimization practices (e.g., A/B testing), and QA processes that ensure data integrity and let the team move fast without sacrificing quality.
• Own budget and vendor management — manage the marketing operations budget and technology renewals, and evaluate/negotiate vendor contracts in partnership with finance and procurement.
• Lead and develop the team — lead and develop a high‑performing global organization as Harvey scales its marketing investment.
• Partner cross‑functionally — work with GTM systems, product marketing, customer engagement, sales leadership, and finance to align on targets, surface insights, inform investment decisions, and lead change management across a fast‑moving organization.

Requirements

• 10+ years of experience in marketing operations, marketing analytics, or growth operations, including 5+ years managing and developing teams
• Deep, hands‑on expertise in the modern B2B marketing technology stack across marketing automation, CRM, attribution tools, lead routing/enrichment, automation/orchestration platforms and data visualization tools
• Working fluency in SQL and marketing data pipelines, with the ability to query, QA, and troubleshoot data directly.
• Demonstrated experience applying AI, automation, and agentic workflows to marketing operations. You've shipped production systems, not just piloted tools.
• Proven track record building marketing analytics and attribution frameworks that connect marketing activity to pipeline and revenue in a sales‑led SaaS environment.
• Experience owning data governance, privacy, and consent frameworks for a marketing organization.
• Experience managing marketing technology budgets and negotiating vendor contracts.
• Experience managing and developing teams in high‑growth environments, ideally at fast‑growing, AI‑native companies familiar with modern technology stacks.
• Strong cross‑functional partnership and change‑management skills, with demonstrated ability to align marketing, sales, finance, and systems teams around shared goals and data, and to translate complex data into clear insight for executive decision‑making.
• A builder’s mindset - you have taken marketing operations infrastructure from early‑stage to scaled, and you thrive in environments where you can design systems rather than inherit them.