Marketing and Communications Specialist

Develop and maintain integrated marketing and communications plans aligned with organizational strategies and goals. Lead marketing meetings with client groups, sharing analytics and discussing initiatives. Present plans, recommendations, and performance insights to leadership and assigned clients and service lines. Execute plans in coordination with leadership, clients, colleagues, vendors, and stakeholders. Manage campaigns end-to-end across digital, social, web, print, outdoor, paid media, and multimedia channels. Write press releases, social media content, website copy, blogs, brochures, rack cards, and other marketing materials. Oversee creative asset production and vendor deliverables, collaborating with clinical subject matter experts. Monitor and evaluate plan performance; report analytics and trending data. Analyze paid media and social metrics to inform strategies and recommendations. Collaborate with internal teams, physicians, and external vendors to ensure brand consistency and effective execution. Work with physicians on service line strategies and provider promotion efforts. Develop and manage video, multimedia, and digital content. Write, proofread, and edit content across multiple platforms. Ensure materials adhere to brand standards and quality guidelines. Serve as project manager for events aligned with organizational priorities and strategic goals. Research industry publications, participate in training and professional organizations, analyze emerging marketing technologies, and apply current best practices. Perform other duties as assigned. Requirements A Bachelor's degree in marketing, communications, business, or healthcare administration is required. A minimum of three (3) years of experience in a marketing-related position. Healthcare or advertising agency experience strongly preferred. Strong communication, writing, project management, and organizational skills. Working knowledge of and experience using Twitter, Facebook, Instagram, and other social media platforms. Knowledge and proficiency with project management software and/or databases strongly preferred. Knowledge of Microsoft Word, PowerPoint, and Excel is required. Knowledge of Microsoft SharePoint preferred. Exceptional customer service skills. Excellent verbal and written communication skills; proofreading and editing skills required. Strong interpersonal and communication skills necessary to positively interact with the public, medical staff, and co-workers. Demonstrate self-motivation, creativity, and flexibility, take a positive approach to diverse environments, and live MWHC values. Constant sitting and use of arms and hands; occasional standing, walking, bending, and squatting; ability to lift, push, and pull up to 10 lbs.; auditory and visual skills. Critical thinking and analytical skills. Ability to multi-task. Ability to communicate effectively and collaborate with a multi-disciplinary team. Potential risk of exposure to chemicals. Core Competencies Demonstrates expertise in developing and executing integrated marketing and communications plans, with a strong focus on analytics, project management, and collaboration across diverse teams. Proficient in content creation, brand management, and performance evaluation to drive effective marketing strategies. Highest-signal resume keywords Integrated Marketing Strategy Development Project Management Software Proficiency Content Creation and Editing Social Media Management Healthcare Marketing Experience Hard Skills Marketing Plan Development Analytics Reporting Campaign Management Content Writing Proofreading Digital Content Management Brand Consistency Performance Evaluation Multimedia ProductionCritical Thinking Soft Skills Strong Communication Skills Interpersonal Skills Organizational Skills Customer Service Skills Creativity Industry Keywords Healthcare Marketing Advertising Agency Experience Brand Standards Emerging Marketing Technologies Marketing Communications Tools & Technologies Microsoft Word Microsoft PowerPoint Microsoft Excel Microsoft SharePoint Project Management Software Social Media Platforms #J-18808-Ljbffr Jobtailor