Marketing Intelligence Analyst

Our client, a leading organization in the manufacturing industry, is seeking a dedicated and innovative Marketing Intelligence Analyst to join their dynamic team. As a vital member of the marketing department supporting strategic initiatives, the ideal candidate will demonstrate analytical thinking, collaboration, and a proactive mindset to thrive in a fast-paced environment. Job Title: Marketing Intelligence Analyst Location: Atlanta, GA Pay Range: $97,000- $100,000 What's the Job? Design, develop, and maintain marketing dashboards using Power BI to deliver real-time insights on campaigns, audiences, content, and communication channels. Analyze historical and current marketing data to identify trends, opportunities, and key drivers affecting campaign performance and audience engagement. Create predictive models to forecast campaign outcomes, optimize channel mix, timing, and budget allocation, supporting data-driven marketing strategies. Collaborate with marketing, IT, and data engineering teams to integrate diverse data sources, ensuring a comprehensive view of marketing performance and customer behavior. Translate complex datasets and analytics into clear, actionable recommendations for marketing leadership to inform messaging, spend, and campaign design. What's Needed? Bachelor’s degree in Business, Marketing, Data Analytics, Information Systems, or related field. At least 2 years of experience supporting marketing teams with business intelligence, analytics, or data analysis. Proficiency in Power BI, including report building, data modeling, and DAX. Strong understanding of SQL for data querying and transformation. Experience working with marketing data sources such as campaign, channel, audience, or engagement data. What's in it for me? Opportunity to work with cutting-edge marketing analytics tools and AI-driven initiatives. Collaborate with a diverse and innovative team committed to data-driven success. Contribute to impactful marketing strategies that drive measurable business results. Engage in continuous learning and professional development in a forward-thinking environment. Be part of a company that values diversity, inclusion, and innovative thinking. Upon completion of waiting period associates are eligible for: Medical and Prescription Drug Plans Dental Plan Supplemental Life Insurance Short Term Disability Insurance 401(k) About ManpowerGroup, Parent Company of: Manpower, Experis and Talent Solutions. ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law. #J-18808-Ljbffr