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Director, Marketing - Expert Engagement & Regional Marketing

$177k - $242k
Full-time

Insmed Inc

At Insmed, every moment and every patient counts — and so does every person who joins in. As a global biopharmaceutical company dedicated to transforming the lives of patients with serious and rare diseases, you’ll be part of a community that prioritizes the human experience, celebrates curiosity, and values every person’s contributions to meaningful progress. That commitment has earned us recognition as Science magazine’s No. 1 Top Employer for five consecutive years, certification as a Great Place to Work® in the U.S., and a place on The Sunday Times Best Places to Work list in the UK.

For patients, for each other, and for the future of science, we’re in. Are you?

About the Role:

We're looking for a Director, Marketing – Expert Engagement & Regional Marketing on the U.S. Commercial Marketing team to help us expand what's possible for patients with serious and rare diseases. Reporting to the Global Commercial Lead, you'll coordinate the commercial U.S. expert leader strategy, drive awareness among the HCP community, and lead regional marketing across Pulmonary Arterial Hypertension (PAH), Pulmonary Hypertension associated with Interstitial Lung Disease (PH-ILD), Idiopathic Pulmonary Fibrosis (IPF), and Progressive Pulmonary Fibrosis (PPF).

What You'll Do:

In this role, you'll have the opportunity to shape and execute expert engagement and regional marketing strategies that elevate Insmed's presence across the Pulmonary Vascular & Fibrotic Lung Disease community. You'll also:

  • Collaborate with extended teams on scientific leader identification, mapping, tiering, and tactical planning — including tracking interactions and gathering actionable insights — in close collaboration with medical, advocacy, and clinical teams

  • Build and maintain a robust network of U.S. regional experts, developing profiles to engage them according to their skills, experience, and preferences, while facilitating connections across the enterprise

  • Design, plan, and execute commercial Advisory Boards and Expert Advisory Programs, managing end-to-end logistics, agenda design, faculty selection, and insight synthesis

  • Translate advisory board outputs into actionable insights for internal stakeholders including Medical Affairs, Commercial, Market Access, and Clinical teams

  • Lead the design, execution, and dissemination of unbranded awareness initiatives to elevate Insmed's role in the disease area, in partnership with scientific leaders and in coordination with corporate communications, advocacy, and medical affairs

  • Identify unmet educational needs within the HCP community and lead programs that include peer-to-peer education opportunities and presentations at major congresses to drive Insmed's thought leadership footprint

  • Represent the commercial team at regional congresses, coordinate engagements with regional experts to gather insights, and proactively identify emerging thought leaders

  • Develop and lead commercial engagement plans with regional experts, driving awareness of Insmed's role in the community and identifying partnership opportunities in a compliant manner

  • Partner with Medical Affairs and Advocacy to align engagement plans and ensure consistent messaging across teams

  • Contribute to building and mentoring a strong marketing team environment, modeling a culture of compliance, accountability, and execution excellence

Who You Are:

You have a minimum Bachelor's degree (MBA or advanced degree preferred) along with 8–10+ years of experience in pharmaceutical/biotech commercial roles, including 5+ years in U.S. regional marketing, sales, and HCP/expert engagement , or a combination of education, training, and experience.

You are or you have:

  • Demonstrated U.S. product launch experience

  • Experience in pulmonary, respiratory, cardiopulmonary, rare disease, or specialty markets

  • Strong strategic thinking with the ability to translate global strategy into U.S. execution

  • Proven ability to develop and implement expert engagement and marketing strategies delivering measurable commercial results

  • Experience leading cross-functional initiatives in complex, matrixed environments

  • Strong analytical skills and comfort using data to inform decision-making

  • Experience navigating promotional review and regulatory processes

  • Strong executive presence with exceptional communication skills

  • Ability to influence without authority and drive alignment across functions

  • Authentic commitment to patients living with serious or rare diseases

Where You'll Work:

This is a fully remote role. It can be performed effectively from anywhere while staying connected to your Insmed team and community. Occasional travel for team meetings or events will be expected.

Travel Requirements:

This position involves frequent domestic and international travel (up to 30%-50%) for congresses, advisory boards, regional expert engagements, and team meetings.

#LI-JT1

#LI- Remote

Pay Range:

$177,000.00-242,000.00 Annual

Life at Insmed

At Insmed, you’ll find a culture as human as our mission—intentionally designed for the people behind it. You deserve a workplace that reflects the same care you bring to your work each day, with support for how you work, how you grow, and how you show up for patients, your team, and yourself.

Highlights of our U.S. offerings include:

  • Comprehensive medical, dental, and vision coverage and mental health support, annual wellbeing reimbursement, and access to our Employee Assistance Program (EAP)

  • Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration

  • 401(k) plan with a competitive company match, annual equity awards, and participation in our Employee Stock Purchase Plan (ESPP), and company-paid life and disability insurance

  • Company Learning Institute providing access to LinkedIn Learning, skill building workshops, leadership programs, mentorship connections, and networking opportunities

  • Employee resource groups, service and recognition programs, and meaningful opportunities to connect, volunteer, and give back

Eligibility for specific programs may vary and is subject to the terms and conditions of each plan.

Current Insmed Employees: Please apply via the Jobs Hub in Workday.

Insmed Incorporated is an Equal Opportunity employer. We do not discriminate in hiring on the basis of physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. For more information, please refer to our Equal Employment Opportunity and Non-Discrimination Statement on our Careers site.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Unsolicited resumes from agencies should not be forwarded to Insmed. Insmed will not be responsible for any fees arising from the use of resumes through this source. Insmed will only pay a fee to agencies if a formal agreement between Insmed and the agency has been established. The Human Resources department is responsible for all recruitment activities; please contact us directly to be considered for a formal agreement.

Insmed is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, please contact us by email at
View email address on aiapply.co and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

Applications are accepted for 5 calendar days from the date posted or until the position is filled.

Vacancy posted 4 days ago
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