Social Media Specialist

Position Description

The Social Media Specialist is responsible for planning, creating, managing, and measuring social media content that supports Wake Tech Community College's brand, enrollment goals, and institutional priorities. This role works collaboratively across Communications & Marketing, Enrollment, and campus partners to deliver consistent, engaging, and data-informed social media storytelling. This position works closely with and reports to the Social Media & Engagement Manager.

Responsibilities and Duties (*Essential Functions)

To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described. *Develop and execute social media content aligned with Wake Tech's brand, campaigns, and institutional goals *Create and publish platform-specific content including short-form video, photography, graphics, and written copy *Manage and maintain a centralized social media content calendar *Capture and amplify stories featuring students, faculty, staff, programs, events, and institutional milestones *Monitor and manage comments, messages, and mentions across social media platforms, responding appropriately and escalating issues when necessary *Track, analyze, and report on social media performance metrics including reach, engagement, and audience growth *Use analytics and insights to continuously optimize content, posting strategies, and platform performance Collaborate with marketing, communications, enrollment, and academic partners to support campaigns and initiatives Ensure adherence to Wake Tech brand standards, messaging, and visual identity across all social media channels Provide guidance and best practices to departments contributing content to institutional social media accounts Stay current on social media trends, platform updates, and best practices, particularly within higher education

Qualifications

Knowledge, Skills, and Abilities Strong understanding of major social media platforms and content best practices Excellent written communication skills Ability to create engaging visual and video-based content Data-informed decision-making and analytical skills Strong organizational and time-management skills Ability to work effectively in a collaborative, team-oriented environment Strong writing and editing skills with the ability to adapt tone and messaging by audience and platform Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment Minimum Requirements Bachelors or Associate degree in communications, marketing, public relations, journalism, or a related field Two to four years of professional experience managing social media for an organization or brand Demonstrated experience creating and publishing content across multiple social media platforms Experience using social media analytics tools to track performance and inform strategy Preferences Experience in higher education, community college, or a mission-driven organization Short-form video creation and editing experience Familiarity with social media management and scheduling platforms Basic photography or graphic design skills Experience working collaboratively with cross-functional teams