Marketing Manager

Marketing Manager

Hotel Julien Dubuque is seeking a Marketing Manager. Responsibilities include, but are not limited to, the following:

Social Media/Public Relations:

• Grow Hotel Julien Dubuque's social media presence and engagement
• Create content that is engaging and compelling while maintaining brand standards
• Develop solid content strategies
• Draft and distribute press releases as needed
• Serve as the media contact for travel writers and reporters
• Collaborate with department managers to create strategic plans for promotions and events

Web/Email Marketing:

• Update website as needed
• Design and deploy email marketing campaigns
• Grow and update email marketing database

Graphic Design:

• Design all print and outdoor advertisements
• Design collateral including, but not limited to: rack cards, elevator signs, sales kits, menus, signage
• Design graphics for website, social media, and email marketing campaigns

Essential Duties:

• Curate relevant content to reach ideal customers
• Create, curate, and manage all published content (image, video, written)
• Conduct online advocacy and open stream for cross promotions
• Oversee design and content: Facebook, Instagram, TikTok and all other relevant platforms
• Monitor trends in Social Media tools, applications, channels, design, and strategy
• Monitor best practices to measure the effectiveness of social media campaigns
• Analyze, review, and report on effectiveness of campaigns
• Answer all guest reviews on Trip Advisor, Yelp, Living Social, Groupon, and Travelzoo

Qualifications:

• Possess knowledge and experience in traditional marketing
• Demonstrate creativity and documented immersion in social media
• Exhibit the ability to track effectiveness through marketing analytics and adjust strategy accordingly
• Display in-depth knowledge and understanding of Social Media platforms
• Must demonstrate excellent writing skills
• Display ability to effectively communicate information in written and video format
• Collaborate with others and have the confidence to take the lead and guide other associates in regard to content development, creation and editing of content, online reputation management, and promotion
• Maintain a working knowledge of SEO including keyword research
• Must be proficient in WordPress, Adobe Photoshop, and Adobe InDesign