Sr. Digital/Web Marketing Specialist

Job Number: 179534, Job Title: Sr. Digital/Web Marketing Specialist, Salary: $67,200.00 - $85,000.00 Community Health Choice, Inc. (Community) is a non‑profit managed care organization (MCO), licensed by the Texas Department of Insurance. Through its network of more than 10,000 providers and 94 hospitals, Community serves over 400,000 Members with the following programs: Medicaid State of Texas Access Reform (STAR) program for low‑income children and pregnant women Children's Health Insurance Program (CHIP) for the children of low‑income parents, which includes CHIP Perinatal benefits for unborn children of pregnant women who do not qualify for Medicaid STAR Health Insurance Marketplace Plans that offer individual health coverage that includes preventive care, emergency services, prescription drugs, and hospitalization available to all, regardless of pre‑existing conditions. Community Health Choice (HMO D‑SNP), a Medicare Advantage Dual Special Needs plan for people with both Medicare and Medicaid that combines Medicare Part A and Part B benefits, Medicare Part D prescription drug coverage, and Medicaid benefits with additional health benefits like dental, vision, transportation, and more. Improving Members' experiences is at the heart of every Community position. We strive every day to make sure that our Members have access to the high‑quality health care they need and deserve. Community is accredited by URAC for its health plan operations. We offer care management programs for asthma, diabetes, and high‑risk pregnancy. An affiliate of the Harris Health System (Harris Health), Community is financially self‑sufficient and receives no financial support from Harris Health or from Harris County taxpayers.

JOB SUMMARY

The Sr. Digital/Web Specialist is the in‑house creative expert on UX/UI, mobile responsive design, design trends and latest front‑end web design and technology. This role sets best practices in digital marketing along with developing digital marketing strategies including website, email, SEO, SEM, and mobile. Responsible for developing data‑driven digital solutions to meet clients' objectives to advance and exceed their objectives. The Sr. Digital/Web Specialist leads the conceptualization and implementation of online creative solutions that clearly communicate the company's brand identity and marketing objectives. The role serves as the organizational expert in email/SMS development, Marketing Cloud optimization, and data‑driven digital communications. The Sr. Web Specialists build, test and optimize email journeys, leverage Salesforce data for personalized communications, and ensure best‑in‑class performance across open rates, click‑through rates, and engagement metrics. The role requires an innovator and a progressive thinker who can connect digital to all other aspects of the organization and drive growth opportunities. It demonstrates strong ideation, web design, and execution, along with an ability to communicate our brand through digital interactions and effectively connect our brand to our online customers.

JOB SPECIFICATIONS AND CORE COMPETENCIES

Build, test, and deploy responsive email templates using Marketing Cloud. Conduct A/B and multivariate testing to optimize subject lines, layouts, CTAs, and personalization. Use Salesforce data, segment audiences, and deliver customized member communications. Monitor email performance and provide actionable insights to improve open rates, click‑through rates, and conversions. Ensure compliance with CAN SPAM, HIPAA, and internal data handling standards. Offer web creative direction and strategic web design support through creative expertise of UX/UI, mobile responsive design, design trends & latest front‑end web technology. Lead the strategic planning and execution of a full website redesign, including platform evaluation, information architecture, user flows, and content strategy. Provide expert recommendations on CMS platforms (including personalization), frameworks, and integrations to support long‑term scalability. Collaborate with IT, vendors, and internal stakeholders to ensure the new site meets accessibility, security, and performance standards. Concept and implement strategic, integrated marketing campaigns through digital channels including web, SEO, SEM, email, and mobile, while executing projects within agreed‑upon timing and keeping the Member experience in mind. Digital brand advancement and ideation through defining of web guidelines and web standards and drive online creative direction in‑line with brand guidelines and strategy. Build dashboards and reporting structures to track KPIs across email, web, SEO, SEM, and digital campaigns. Translate performance data into clear recommendations for optimization. Work quickly and efficiently to adjust campaigns based on real‑time insights. Coordinate day‑to‑day project flow by developing and maintaining project deadlines and prioritizing tasks and keeping track of multiple projects and progress of others on team, along with monitoring assigned campaigns' performance, tracking results, and making recommendations for optimization through ongoing reporting. Actively contributes to achievement of departmental goals, as identified in Department's annual business plan, including specific departmental process improvement plans and other duties as assigned.

QUALIFICATIONS

Education/Specialized Training/Licensure: Bachelor's degree in digital marketing, Web Design/Development, Computer Science, Information Systems, Communications, or a related field required. Work Experience (Years and Area): Four years in directly related field. Healthcare knowledge is a plus. Management Experience (Years and Area): None. Software Proficiencies: Microsoft Office (Word, Excel, Outlook), Salesforce Marketing Cloud (Content Builder, Journey Builder, Automation Studio), Salesforce CRM (basic querying, segmentation, data extensions), HTML/CSS for email development, Google Analytics (GA4), CMS platforms (WordPress, Drupal, Sitecore, or similar), SEO tools (Google Search Console, SEMRush, Moz, etc.). Familiar with project management tools like Asana, Monday.com, Jira, Wrike etc. preferred. Other: Must proactively identify opportunities for improvement and provide strategic recommendations without waiting on direction. Must be able to independently manage deadlines, prioritize tasks, and communicate progress clearly. Experience with website re‑designs or migrations, healthcare or regulated industries, knowledge of accessibility standards (WCAG), familiar with UX research methods (user testing, heatmaps, etc.) preferred. #J-18808-Ljbffr Direct Jobs