Product Marketing Manager (On Call)

About Phaedon

Phaedon is a leading loyalty partner for organizations across travel, hospitality, and retail, helping brands humanize loyalty by transforming customer interactions into meaningful, lasting relationships. Through innovative technology, strategic expertise, and advanced analytics, Phaedon delivers end-to-end loyalty solutions that generate measurable business outcomes. Its award-winning Tally™ platform enables organizations to scale loyalty with precision, deepen customer engagement, and strengthen connection at every stage of the relationship. Trusted by leading and growth-focused brands, Phaedon helps clients turn loyalty into a sustained driver of growth and long-term competitive advantage. Learn more at wearephaedon.com.


About the Role:

Phaedon is seeking a strategic and execution-focused Product Marketing Manager (On Call) to help accelerate growth for our loyalty technology platform. This role will sit at the intersection of Product, Sales, Marketing, and Client Strategy, owning how we position our platform, bring new capabilities to market, and translate product innovation into clear customer value.

The ideal candidate is equally comfortable building go-to-market strategy, enabling sales teams, crafting compelling messaging, and uncovering market opportunities through research and insight. You'll play a critical role in shaping how Phaedon competes, grows pipeline, improves win rates, and strengthens our presence in the loyalty, customer engagement, and analytics space.

This is a variable-hour, on-call position ideal for an experienced professional seeking flexible, project-based work.

Location:

We are open to remote candidates for this position, within reasonable proximity to our office in Minneapolis' North Loop neighborhood as they may occasionally be asked to attend in-person events.

Essential Duties/Responsibilities:

• Develop and execute go-to-market plans for new product launches, feature releases, and strategic initiatives
• Own product positioning, messaging, and value propositions across core audiences and industries
• Translate product functionality into compelling business outcomes for prospects and clients
• Partner with Sales to create enablement materials including pitch decks, battlecards, demos, objection handling, and talk tracks
• Collaborate with Marketing to support Bottom of Funnel (BOFU) campaigns that drive demos
• Refine ideal customer profiles, buyer personas, purchase triggers, and segmentation strategies
• Conduct market research and competitive analysis to identify trends, threats, and growth opportunities
• Gather customer and market feedback to inform roadmap priorities and product strategy
• Ensure consistency of product narrative across website, proposals, presentations, and customer communications
• Track launch performance, win/loss trends, adoption metrics, and commercial impact of marketing initiatives
• Serve as the connective tissue across Product, Sales, Marketing, and Leadership to drive alignment and execution

Basic Qualifications:

• Bachelor's degree AND 5+ years of experience in Product Marketing, B2B Marketing, Growth Marketing, or related roles OR 8 years of experience without a degree
• Experience in marketing SaaS, MarTech, loyalty, CRM, analytics, or adjacent technology solutions
• Proven success launching or repositioning mature products in competitive markets
• Strong ability to simplify complex products into clear, differentiated messaging
• Experience supporting sales teams through enablement programs and asset creation
• Analytical mindset with experience using data to inform decisions and measure success
• Ability to work cross-functionally
• Must be comfortable operating in a lean, growth-focused environment

Preferred Qualifications:

• Experience marketing customer loyalty, rewards, CRM, or customer engagement platforms
• Background in travel, hospitality, or retail
• Experience in private equity-backed, high-growth, or scaling organizations
• Familiarity with pricing strategy, packaging, and commercial planning
• Experience partnering closely with Product Management teams
• Knowledge of win/loss analysis, voice-of-customer programs, and buyer research methodologies

Please note that we are not offering sponsorship of employment visas for this role. To be considered for this opportunity, candidates must be legally authorized to work in the U.S. without sponsorship for employment visa status (e.g., H1B status, 0-1, TN, CPT, OPT, etc.).

Pay Range :

The pay range for this position is estimated to be: $52.00 - $75.00 per hour

There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

Phaedon is an equal opportunity employer, and all employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process.

The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences, to equalize peak work periods, or to otherwise balance organizational workload.