Product Marketing Director

Summary In this role, you will lead the development and execution of go-to-market (GTM) strategies for a portfolio of data and analytics SaaS solutions within the healthcare industry. You will translate complex product capabilities into compelling, client-centric messaging that drives awareness, adoption, and revenue growth. You will collaborate cross-functionally with sales, product management, customer success, and marketing to deliver impactful enablement programs and content, while leveraging market insights and performance data to refine strategy and accelerate business outcomes. Responsibilities Lead the development and execution of GTM strategies across product lines. Define clear, differentiated messaging and positioning aligned to client segments and buyer personas. Develop sales enablement tools including pitch decks, battle cards, and ROI frameworks. Deliver training and support to sales teams to improve deal execution and velocity. Conduct market, client, and competitive research to inform strategy and product direction. Create high-quality marketing and sales content to support the buyer journey. Partner with marketing teams to align campaigns with product messaging and priorities. Measure performance of product marketing initiatives and optimize based on insights. Collaborate with product management to align features with market demand and support launches. Represent product marketing in cross‑functional initiatives and strategic planning efforts. Willingness to travel. Qualifications Relevant degree in Marketing, Business, Healthcare Administration, or a related field (MBA or other advanced degree preferred). 7 or more years of relevant experience in product marketing within enterprise SaaS environments. Experience with data, analytics platforms, AI‑driven solutions, and/or the healthcare industry. Strong understanding of enterprise sales cycles and complex buying processes. Strong analytical skills with the ability to use data to drive decision‑making. Exceptional written and verbal communication skills with the ability to influence senior stakeholders. Ability to collaborate effectively across cross‑functional teams and influence without authority. Strong organizational skills with the ability to manage multiple priorities in a fast‑paced environment. Ability to think strategically and creatively to meet rigorous deadlines in a fast‑paced, collaborative environment. Willingness to travel. Compensation & Benefits Estimated Hiring Range: $117,600.00 to $206,000.00. This position is also incentive eligible. Vizient has a comprehensive benefits plan! Please view our benefits here: Equal Opportunity Employer Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities. The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law. #J-18808-Ljbffr Vizient