Content Marketing Manager

Job Overview Truist is seeking a detail-oriented and execution-focused AEM Author to support the creation, publishing, and optimization of digital content experiences within Adobe Experience Manager (AEM). This role sits within the Marketing Delivery & Enablement team and is responsible for translating marketing and content strategies into high-quality, compliant, and user-friendly web and landing page experiences. The role will be in-office 5 days/week for candidates who live within 35 miles of a Truist hub facility. Key Responsibilities AEM Authoring & Content Execution Build, edit, and publish web pages and digital experiences using Adobe Experience Manager (Sites) Leverage templates, components, and content fragments to assemble pages aligned to brand and UX standards Configure page properties, metadata, tagging, and SEO elements Ensure proper linking, navigation structure, and accessibility standards are met Manage content updates, publishing schedules, and version control within AEM Digital Content Development Execute end-to-end content builds for landing pages, campaign pages, and site updates Apply approved creative assets, copy, and component configurations to deliver accurate experiences Partner with Content Creators, UX, and Digital Strategists/Channel Leads to ensure alignment with business goals and timelines Support personalization and localization efforts using available AEM capabilities Conduct thorough content QA including layout validation, links, responsiveness, and accessibility checks Collaboration & Workflow Management Work closely with Audience Builders, Channel Leads, Creative, Adobe Product Partners, MarTech Partners, Legal, and UX teams Participate in content intake, sprint planning, and delivery status updates (Working knowledge of Workfront and Rally a plus) Ensure alignment with compliance, brand, and accessibility standards Maintain clear documentation of page builds, requirements, and approvals Support publishing workflows, including approvals and scheduled releases Quality Assurance & Optimization Perform QA across browsers, devices, and screen sizes to ensure consistent user experience Identify and resolve content or rendering issues within AEM Suggest improvements to templates, components, and authoring processes to enhance efficiency Support A/B testing and optimization efforts by accurately implementing test variations Maintain high standards for accuracy, usability, and brand consistency Data & Compliance Adhere to digital governance, accessibility (e.g., WCAG), and privacy requirements Ensure content aligns with legal and regulatory standards, particularly in financial services Support audit and compliance readiness through documentation and adherence to workflows Ensure proper handling of customer-facing content and disclosures Required Qualifications Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience) 5+ years of experience in digital content authoring or web content management Hands‑on experience with Adobe Experience Manager (AEM Sites) or similar CMS platforms Experience building and publishing web pages using templates and reusable components Strong attention to detail with a rigorous QA and testing mindset Ability to manage multiple content requests and deadlines simultaneously Preferred Qualifications Experience in financial services, banking, or other highly regulated industries (strongly preferred) Familiarity with accessibility standards (WCAG), SEO best practices, and digital usability principles Experience working within structured delivery frameworks (Agile or similar) Basic understanding of HTML/CSS for troubleshooting content or layout issues Familiarity with Adobe Experience Cloud tools (e.g., Analytics, Target, AEP) Experience supporting personalization or localization in digital experiences Understanding of digital performance metrics and optimization techniques Key Competencies Detail-oriented with a strong focus on accuracy and quality Strong organizational and time management skills Effective communicator and collaborator across cross‑functional teams Problem‑solving mindset with the ability to troubleshoot content and rendering issues Process-driven with a continuous improvement mentality Benefits All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax‑preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full‑time or part‑time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non‑temporary position for which you apply, based on full‑time or part‑time status, position, and division of work. Equal Opportunity Employer Statement Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace. EEO is the Law E-Verify IER Right to Work #J-18808-Ljbffr