Marketing Operations Coordinator

Responsibilities Take ownership of day‑to‑day database health, including list segmentation, lead flow, and reporting. Manage day‑to‑day data entry, customer list uploads, and lead sources within our CRM (Salesforce) and marketing automation database (Pardot). Own list reconciliation, formatting, and database segmentations to prepare accurate target audiences for direct mail, email marketing, and localized outreach. Reconcile campaign data and compile regular performance reports to guarantee clean campaign source tracking and reliable ROI reporting. Partner closely with the Marketing Director to coordinate, track, and execute multi‑channel campaigns. Coordinate logistical needs for localized events, community sponsorships, and regional brand assets. Critically review current operational workflows and propose automated or streamlined processes to increase efficiency. Actively participate in campaign brainstorming sessions, offering creative, data‑backed ideas for messaging, design directions, and channel testing. Ask proactive, analytical questions when reviewing campaign metrics to help the team pivot and optimize performance. Qualifications and Education High school diploma or equivalent required. Associate's or Bachelor's degree in Marketing, Business Analytics, Communications, or a related field (or equivalent practical experience) preferred. 1–2 years of professional experience in a marketing, sales operations, database, or project coordination role (relevant, high‑impact internship experience will be considered). Required Skills Knowledge of traditional and digital marketing, content marketing, and social media marketing (preferred). MS Excel skills: VLOOKUP, data formatting, sorting/filtering large datasets, Pivot Tables. Familiarity with CRMs and marketing automation platforms (highly desirable). Outstanding organizational skills, ability to multitask, and strong critical thinking skills. Excellent verbal and written communication with ability to collaborate cross‑functionally. Physical Requirements and Work Schedule Hybrid schedule: 1–2 days onsite per week, remote otherwise. Requires constant (67%‑100% of the time) sitting, standing, walking, climbing, bending, kneeling, pushing, pulling, reaching, stooping, stretching, and writing. Occasional travel required. #J-18808-Ljbffr