Area Rare Cardiac Specialist (ARCS) - Atlanta S, GA

Area Rare Cardiac Specialists (ARCS)

Why Patients Need You

Everything we do, every day, is in line with an unwavering commitment to the quality and the delivery of safe and effective products to patients. Our science and risk-based compliant quality culture is innovative and customer oriented. Whether you are involved in manufacturing, testing, or compliance, your contribution will directly impact patients.

What You Will Achieve

The Rare Disease, Area Rare Cardiac Specialists (ARCS), will target health care providers (HCPs), spanning general cardiology, across IDN/Health Systems, group practice accounts, other. In this role, this individual will primarily be responsible for the execution of ATTR-CM disease awareness with appropriate customer stakeholders, working closely with the Cardiac Account Specialist (CAS) to ensure seamless customer interactions throughout the patient journey. The role will report into the Area Business Manager (ABM).

The Area Rare Cardiac Specialists (ARCS) will demonstrate strong business acumen, and an expert understanding of the complexities associated with their local healthcare ecosystem. The incumbent will utilize this knowledge to develop in-depth sales business plans; and in collaboration with other customer facing colleagues (i.e. CAS), the individual will then execute upon those plans to accelerate new patient starts through increased disease state awareness in the territories (CAS) they overlay. To accomplish these goals, the individual will effectively utilize approved marketing resources to educate customers and build meaningful relationships to drive patient recognition.

The Area Rare Cardiac Specialists (ARCS) must strictly abide by all company policies and applicable government regulations.

How You Will Achieve It

Account Planning Collaboration

• Prioritize customers opportunities and projects to maximize impact; leveraging all available data sets and stakeholder input to inform optimal decision making via the target lists provided
• Develop territory business objectives (business plans) and define key performance metrics that are aligned to brand objectives thus meeting/exceeding goals via the prioritized customer target lists
• Maintain active customer profiles, plans and data sets via company planning resources
• Continually evaluate and refine call planning to optimize schedule based on unique local territory factors such as access, geographic span, collaborative commitments, and customer alerts via targets identified via prioritization per ABM direction

Hybrid Execution / Advanced Selling Skills

• Utilize advanced selling skills and approaches (e.g., PSSF)
• Understands complex selling environment within each local market the ARC is overlaid to support
• Utilize approved brand messaging via PSSF to align with customer priorities; tailor messaging based on segment and/or individual customer needs
• Appropriately adapts messaging in complex selling environment
• Partners with customers to connect Pfizer resources and services to better meet the needs of their patients.
• Grow and maintain relationships with appropriate stakeholders and decision makers
• Build an in-depth understanding of local market factors and customer landscape
• Possess an in-depth expertise in the ATTR-CM disease area, the diagnostic procedures related to ATTR-CM and related diseases, and the Vyndamax clinical profile (as appropriate)
• Educate customers on the ATTR-CM disease in order to raise disease awareness
• Educate customers on the diagnostic procedures (through approved messaging/resources) related to ATTR-CM to support patient identification and treatment
• Demonstrate brand value proposition as a solution to customer and patient needs (per indications)
• Implement approved marketing educational programs across customer segments and present approved materials to deliver value added messaging in a compelling and compliant manner where applicable/appropriate.
• Demonstrate change agility in the ever-changing marketplace/landscape; effectively cope with change and decide to act without having all the details.

Coordination

• Coordinate with other customer facing teams to elevate the customer experience
• Coordinate with other Subject Matter Experts (SME's) where, when, & how appropriate to accelerate our internal approach to meet our customers needs.
• Coordination primarily with the CAS' that the ARCS prioritized target lists overlay and with the Rare Disease ROC (Cross Functional Account Team) Members where/when appropriate/compliant (i.e. Key Account Managers) per CAS/ARCS coordination

Demonstrates Business Acumen

• Proactively gathers insights from customers and understands the impact of changing market dynamics. Connects insights gathered from different customers to anticipate business opportunities / threats across local markets.
• Demonstrate an in-depth understanding of all available market/customer data by utilizing available reports and applying insights in local planning
• Act decisively by prioritizing resource utilization to meet customer needs

Professional Development

• Pursue individual learning opportunities and look for ways to build, challenge, and add value in current assignments
• Understand and manage own interpersonal strengths and limitations and recognizes how others are responding to their behaviors.
• Be coachable and committed to elevating individual capabilities

Culture & Values

• Coordinate and collaborate with CAS and other colleagues (local and HQ where appropriate via 'Ways of Working') to deliver appropriate resources to local customers.
• Emulates best practices and shares customer insights, contributing valuable perspective to colleagues across the Area.
• Proactively engage leadership to drive innovation and new approaches that help exceed business objectives.
• Facilitates open and honest conversations with peers and leaders and provides candid, actionable, and solutions focused feedback
• Ensure effective and compliant utilization of promotional materials.
• Ensure successful, compliant selling activities of in-line products
• Complies with all Corporate Policies and Procedures, while conducting all job-related activities with integrity and adherence to Pfizer's high standards of business conduct.

MUST-HAVE

• Minimum of 3 years of previous pharmaceutical, biotech, or medical device sales experience
• Bachelor's Degree required OR an associate's degree with 8+ years of experience; OR a high school diploma (or equivalent) with 10+ years of relevant experience.
• Demonstrated ability to formulate, develop, write, communicate, and monitor the execution of Territory business plans
• Demonstrated history of strong teamwork / collaboration
• Strong analytical skills are required with a demonstrated history of applying market / customer insights to inform sales planning and execution; demonstrated track record of assessing customer (Account and/or HCP) needs and bringing relevant and appropriate tools / resources to drive performance
• Consistently follows and supports company policies
• Valid US driver's license and driving record in compliance with company standards. Any DUI/DWI or other impaired driving citation within the past 7 years will disqualify you from being hired.

NICE-TO-HAVE

• Rare Disease and/or Specialty Cardiovascular experience and expertise strongly preferred
• Product launch experience preferred
• Hospital Sales experience preferred
• Experience calling on large academic centers and hospital systems

PHYSICAL/MENTAL REQUIREMENTS

Ability to travel domestically and stay overnight as necessary.

Valid US driver's license and a driving record in compliance with company standards required

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

2-3 overnights maybe required per month