Vice President of Marketing Analytics

Vice President of Marketing Analytics

About the Company

Fast-growing organization in the consumer-focused sector

Industry
Consumer Services

Type
Privately Held

About the Role

The Company is seeking a Vice President of Marketing Analytics to spearhead the transformation of its marketing analytics function. This role is pivotal in building a modern, agile analytics organization that will support a large-scale marketing operation and work in close collaboration with executive leadership. The successful candidate will be responsible for leading and mentoring a team, overhauling the marketing analytics stack, and developing and operationalizing marketing mix modeling and multi-touch attribution frameworks. A key aspect of the role is to align analytics with broader business objectives, and the VP will be expected to have a hands-on leadership style, with a proactive and strategic mindset. Applicants for the VP of Marketing Analytics position at the company should have a minimum of 10 years' experience in analytics, with a significant portion in a leadership capacity. Deep experience in marketing performance analytics within a high-volume environment is essential, as is a strong proficiency in SQL and modern data stacks. The role requires a candidate with a proven track record in applying marketing mix modeling and multi-touch attribution methodologies, excellent communication skills, and the ability to influence senior stakeholders. The ideal candidate will be adept at shaping future organizational design, be comfortable with a fast-paced setting, and be able to unify metrics across the customer funnel.

Hiring Manager Title
senior strategy executive

Travel Percent
Less than 10%

Functions

• Marketing