Field Marketing Manager

Field Marketing Manager

The Field Marketing Manager will be responsible for developing and implementing in-region marketing initiatives to generate demand, drive pipeline growth, and accelerate revenue. In this high-impact, results-oriented role, you will collaborate closely with sales, partnerships, and marketing to develop strategic, integrated field marketing programs that support our business and generate demand for our offerings. The ideal candidate will be both strategic and tactical, with a proven ability to drive measurable results in a dynamic environment.

This role has a requirement of working in office 3 days per week, which may be subject to change based on team and business needs, as determined by the department leader. Please note that this requirement is subject to ongoing review and may be adjusted in the future.

Visa sponsorship is NOT available at this time

What You'll Do

• Develop and execute a region of FloQast's North America Field Marketing strategy as we engage, empower, and execute initiatives supporting lead generation, pipeline acceleration, and customer adoption.
• Develop integrated, data-driven marketing plans aligned with corporate programs, collaborating cross-functionally to identify and execute field-driven activities—such as regional events, tradeshows, virtual sessions, and digital campaigns.
• Track and analyze key performance metrics to evaluate the success of field marketing activities.
• Provide regular updates and insights to leadership, and use data to inform strategic adjustments.
• Conduct regular check-ins and cadence calls regarding marketing strategy, planned initiatives, status updates and current results with key business stakeholders, regional sales leaders, marketing team members, etc.
• Partner closely with our sales and sales development teams to accelerate pipeline in our target accounts and increase conversions to drive net new revenue growth.
• Contribute to the creation of marketing efforts that are programmatic and scalable by documenting best practices and lessons learned.
• Any other tasks that may be assigned to help the company meet its goals.
• Travel required up to 30%.

What You'll Bring

• A "builder" mentality and strong collaboration skills.
• 3+ years of field or partner marketing is required.
• 3-5 years of B2B marketing experience, prior B2B SaaS experience highly desired.
• A track record of driving B2B sales results through field marketing programs and initiatives.
• Demonstrated cross-functional marketing expertise and co-marketing experience.
• Exceptional written and verbal communication skills.
• Strong analytical skills matched with brand and relationship building experience.
• Successful project management and organizational skills with a proven ability to work across functional areas to implement strategies.
• Solid understanding of the finance and accounting or the fintech ecosystem a plus.
• Familiarity with Hubspot, Salesforce, Asana is preferred.
• BA/BS degree; prior accounting or fintech experience or former CPA a big plus.

The base pay range for this position is $94,000 - $126,000. Compensation is not limited to base salary. FloQast values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, and Unlimited Vacation. FloQast reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.

FloQast is the leading AI-powered Accounting Transformation Platform, uniquely built by former accountants for accountants. We automate complex, recurring accounting workflows—transforming preparers into strategic reviewers and relieving accountants from tedious manual work. Our cloud-based solution is trusted by over 3,500 world-class accounting teams, including Lululemon, Doordash, and the MLB, to drive collaboration and financial accuracy. Driven by a mission to continuously elevate the profession, FloQast is redefining both the practice and the perception of accounting on a global scale.

Our values act as a guiding compass, shaping every decision we make, and are non-negotiable, particularly in our hiring process. Alongside our employees, partners, and customers, we embody these values every day:

• Unwaveringly Authentic
• Ambitious with Integrity
• Empowered to Grow
• Committed to Collaboration
• Customer Obsessed in All Ways

FloQast is regularly rated as a Best Place to Work!

- Inc. Magazine's Best Workplaces in 2025, 2024, 2023, 2022, and 2021

- Best Places to Work by LA Business Journal since 2017 (that's 9 years!)

- Built In's ​​Best Place to Work in Los Angeles 7 years in a row!

FloQast, Inc is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We aim to recruit the right people for the jobs we have to offer, and to assess applications on the basis of relevant skills, education, and experience. We welcome people of different backgrounds, experiences, abilities, and perspectives. We are an equal opportunity employer and strive to provide a professional and welcoming workplace for all employees.