Deputy Chief Marketing and Brand Officer

Job Description

Deputy Chief Marketing & Brand Officer

Compensation and Benefits

Salary:

• $274,000 - $294,000

Location:

• New York, NY (Hybrid)

Position Summary
A large, mission-driven healthcare organization is seeking a Deputy Chief Marketing & Brand Officer to play a key leadership role in advancing brand strategy, reputation, and growth. This individual will partner closely with executive leadership to shape and execute an integrated marketing and communications strategy that strengthens market presence, deepens community engagement, and drives measurable business results.

Responsibilities

Key Duties:

• Strategic Leadership & Brand Management
• Partner with executive leadership to develop and execute a comprehensive marketing and communications strategy
• Ensure brand consistency and strong positioning across all channels and touchpoints
• Translate complex products/services into clear, differentiated value propositions
• Campaigns, Growth & Engagement
• Lead multi-channel marketing campaigns focused on acquisition, retention, and brand awareness
• Develop audience insights using data, research, and analytics
• Manage marketing calendars, campaign roadmaps, and execution timelines
• Communications & Media
• Oversee enterprise-wide messaging, including digital platforms and social media
• Lead media relations, PR strategy, and crisis communications
• Support executive visibility, thought leadership, and internal communications
• Digital, Product & Experiential Marketing
• Oversee digital marketing strategy, including content, UX, and campaign performance
• Lead experiential marketing initiatives and community engagement efforts
• Build product marketing infrastructure (collateral, guides, landing pages, etc.)
• Marketing Technology & Analytics
• Provide leadership over CRM and marketing automation tools (Salesforce Marketing Cloud preferred)
• Drive audience segmentation, personalization, and lifecycle marketing strategies
• Ensure compliance with healthcare regulations and data governance standards
• Team Leadership
• Lead, mentor, and develop a high-performing marketing and communications team
• Manage agency partners and vendors
• Contribute to enterprise-wide strategic planning and decision-making

Qualifications

Education:

• Bachelor's degree required; Master's preferred

Skills:

• 10+ years of senior-level marketing and communications experience
• 10+ years of leadership/people management experience
• Experience in healthcare, health insurance, or a highly regulated industry strongly preferred
• Proven success with CRM-driven marketing strategies and digital transformation
• Strong executive presence, communication, and strategic thinking skills

About Us
RCM Healthcare Services' mission is to provide opportunities for qualified candidates across medical professions. We deliver timely results and have built a reputation of trust with our clients and candidates. Since 1975, we have been providing staffing solutions to many of the finest healthcare institutions across the nation and careers for thousands of candidates. As professional career opportunity matchmakers, we follow up and follow through to help our clients and candidates reach their career and life goals. We proudly hold the Joint Commission Gold Seal of Approval as well.


Equal Employment Opportunity & Reasonable Accommodation RCM Technologies is an equal opportunity employer and values diversity. We are committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state laws. If you require a reasonable accommodation to apply for or perform this role, please contact us and we will engage in an interactive process to support your needs.