Growth Marketing Manager

Description

Team:  Ramsey's AI Platform Team

Please note that applicants must be authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Location:  Franklin, TN - on-site, relocation assistance available Salary: $78,000 - $100,000/year* + profit sharing + benefits *range depends on skill level and overall experience A Little Bit About Us:  You might know us from our founder and CEO, Dave Ramsey, who’s given no-nonsense money advice on the radio since 1992. Three decades later, Ramsey Solutions is a household name in personal finance, with a mission to change the toxic money culture for good. Our Mission: Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life. Here’s a Taste of Our Benefits:

• Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
• 401(k) retirement plan with 4% match/company contribution
• Annual wellness, counseling, and grocery membership reimbursement
• On-campus cafe with subsidized pricing for breakfast, lunch, and coffee bar
• Dependent care FSA
• Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!

Where and How You’d Work: Ramsey Solutions Headquarters is located just outside of Nashville in Franklin, Tennessee. We value our strong, unified company culture because we believe the best work is done together. That’s why all of our team members work on-site under the same roof. But work-life balance is also important to us, so we offer flexible work schedules to take the stress out of appointments, family obligations, and other needs that may pop up. What You’d Do in This Role: As a Growth Marketing Manager, you’ll own how we turn audience attention into meaningful customer relationships and measurable business impact. Your primary focus will be on driving third-party to first-party conversion into our owned ecosystem and continuously improving how users convert, engage, and stay. This is not a traditional campaign-driven marketing role. You’ll operate across the full customer journey, from acquisition to activation to retention, building and optimizing the systems that drive growth over time. You’ll develop and execute strategies that move audiences from third-party platforms such as YouTube, social, and media into owned channels like email and web, and ultimately into deeper engagement within our ecosystem. You’ll identify friction points, improve conversion paths, and create seamless user experiences designed to perform. A core part of this role is owning a structured experimentation approach. You’ll build and prioritize a testing roadmap, using data and insights to continuously optimize performance and move beyond one-off campaigns to repeatable, scalable growth systems. You’ll work cross-functionally with product, content, and channel teams to align on strategy, improve the customer experience, and ensure marketing is driving real business outcomes, not just activity. You’re Probably a Match If:

• You have 5+ years of experience in growth, lifecycle, product, or full-funnel marketing roles
• You have a track record of driving measurable impact, improving conversion rates, engagement, or revenue, not just launching campaigns
• You have experience moving audiences from third-party platforms into owned channels or products
• You have a strong understanding of customer behavior, segmentation, and messaging strategy
• You have experience building and optimizing funnels across email, web, or other owned channels
• You have hands-on experience with testing, experimentation, and optimization, such as A/B testing or iteration
• You’re comfortable using data and analytics to identify opportunities and inform decisions
• You can think strategically and execute. This is an individual contributor role
• You’re effective working cross-functionally and influencing without direct authority
• You’re motivated by improving user experience and continuously optimizing performance

What Winning Looks Like:

• We see consistent, measurable improvement in conversion rates across key funnel stages, from audience to subscriber to customer
• Our owned audience grows, including email and subscribers, along with engagement and activation within our ecosystem
• A clear, scalable strategy exists for moving users from third-party platforms into owned channels and experiences
• The end-to-end customer journey is mapped, understood, and continuously optimized to reduce friction and increase performance
• A structured experimentation roadmap is in place and consistently driving learnings and performance gains, not one-off wins
• Marketing efforts are tightly aligned to business outcomes, with clear visibility into performance, insights, and opportunities
• Cross-functional collaboration with product, content, and channel teams results in a more seamless and effective customer experience

Other Stuff to Know: We’re looking for people who are passionate about our mission. This isn’t just a J-O-B. We experience resistance every day because what we believe is absolutely countercultural. We actually hate debt. We actually cut up our credit cards . . . like, for real. Some of us are still fighting our way out of debt, but we aren’t going back. If you don’t know much about Ramsey Solutions and our founder, Dave Ramsey, we encourage you to download the Ramsey Network mobile app and consume our content. If Ramsey Solutions sounds like a workplace where you can get excited about Mondays, apply today. We can’t wait to hear from you! EOE, including disability/vets   #LI-onsite