Digital Marketing Lead

Summary The Stanford Center for Asian Health Research and Education (CARE) under the Stanford University School of Medicine is dedicated to improving the health of Asians and Asian Americans by increasing knowledge, empowering education, and positively impacting their care. CARE is hiring a Digital Marketing Lead to oversee its digital marketing and communications strategy, design and implement digital health education marketing initiatives, and support the annual strategic plan. Responsibilities Curate and produce end‑to‑end digital marketing content, including social media and YouTube video offerings, as well as mailing list content, aligned with CARE’s digital marketing strategy. Use AI‑driven content editing tools to repurpose long‑form video content into engaging, platform‑tailored, brand‑compliant, medically accurate video segments. Design, build, audit, and optimize advertising campaigns (including Google Ads) to reach intended audiences and convert them to high‑quality engagement with CARE's digital content. Build and manage CARE’s social media presence across major platforms (YouTube, Facebook, Instagram, X, TikTok) to drive meaningful engagement with CaR’s message and brand presence. Manage, design, and optimize CARE’s website for discoverability and freshness. Design next‑generation digital marketing strategy to significantly increase CARE’s high‑quality digital reach. Work Arrangement The role will be hybrid, with 2 days in the office at our campus location and 3 days remote. Candidate Profile A successful candidate will have a strong background in digital marketing and media management, program/project development, digital savviness, attention to detail, design sense, excellent collaboration, communication and writing skills, exceptional organization, results‑driven mindset, strong relationship‑building abilities, and the capacity to learn new skills independently. Desired Qualifications Degree in Marketing, Communications, Journalism, Business or related field. Marketing Manager experience in healthcare, higher education, or non‑profit sectors. Education & Experience (required) Bachelor’s degree and five years of relevant experience; or a combination of education and relevant experience. Knowledge, Skills and Abilities (required) Previous experience in product, program, and/or services marketing. Ability to drive cross‑functional groups toward a common goal. Experience with project management and the ability to manage multiple projects simultaneously. Understanding of implementing integrated marketing programs across channels including digital and print. Experience with market research and data analysis. Demonstrated problem‑solving skills. Excellent written and oral communication and presentation skills. Physical Requirements Constantly perform desk‑based computer tasks. Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking. Occasionally grasp forcefully, writing by hand. Rarely sort/file paperwork. Working Standards Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations. Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned. Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University’s Administrative Guide. Pay The expected pay range for this position is $113,895 to $137,766 per annum. Stanford University provides pay ranges representing its good faith estimate of the salary or hourly wage the university reasonably expects to pay for a position upon hire. Benefits Freedom to grow: Career development programs, tuition reimbursement, or audit a course, and opportunities to attend talks, film screenings, or listen to renowned speakers. A caring culture: Retirement plans, generous time‑off, and family care resources. A healthier you: Access to world‑class exercise facilities and excellent health care benefits. Discovery and fun: Access to historic sculptures, trails, and museums. Enviable resources: Free commuter programs, ridesharing incentives, discounts, and more. Equal Opportunity and Accessibility Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources. Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Additional Information Schedule: Full‑time Job Code: 4893 Employee Status: Regular Grade: I Requisition ID: 108968 Work Arrangement: Hybrid Eligible #J-18808-Ljbffr Inside Higher Ed