Chief Marketing Officer (CMO)

Chief Marketing Officer (CMO)

About the Company

Prominent regional arts organization

Industry
Performing Arts

Type
Non Profit

Founded
1992

Employees
51-200

About the Role

The Company is seeking a Chief Marketing Officer (CMO) to play a pivotal role in the organization's mission of using the arts to enrich and improve the lives of the community. The CMO will be responsible for developing and implementing integrated marketing strategies that support a diverse portfolio of live events and experiences. This includes driving revenue growth through ticket sales, subscriptions, and audience engagement. The ideal candidate will be a strategic, results-oriented marketer with a proven track record in driving earned revenue, growing audiences, and fostering long-term customer relationships. Key responsibilities for the CMO include overseeing the marketing and ticketing departments, guiding the strategic use of data analytics, and leading efforts to grow sales through targeted campaigns and pricing strategies. The role also involves collaborating with the senior leadership team to align marketing strategies with organizational goals and audience development priorities. Candidates for the CMO position at the company should have a bachelor's degree in a relevant field and at least 10 years of marketing experience, with a minimum of 5 years in a senior-level role. Experience in CRM platforms, pricing, segmentation, and analytics is essential, and a background in consumer research and brand storytelling is highly valued. The successful candidate will be passionate about the arts, entertainment, and education, and will thrive in a fast-paced, dynamic environment. The role requires excellent strategic thinking, communication, and project management skills, as well as the ability to lead a high-performing team and collaborate across departments to enhance the overall guest experience.

Hiring Manager Title
President & CEO

Functions

• Marketing