Salesforce Marketing Cloud Consultant

*Description*

Marketing Cloud Architecture & Data Management
- Advanced understanding of Salesforce Marketing Cloud architecture, including Contact Builder and data model design
- Expertise in Contact Builder: contact key strategy, attribute groups, and relational data modeling
- Strong experience with Data Extensions: schema design, data types, indexing, and lifecycle management
- Proficient in Subscriber data governance, including deduplication, data hygiene, and segmentation readiness
Data, Segmentation & Automation
- Advanced SQL querying for segmentation, audience creation, and data transformation across large datasets
- Development of dynamic, reusable audience segments using behavioral, demographic, and transactional data
- Hands-on expertise with Automation Studio for scheduling, ETL processes, and campaign data workflows
- Implementation of calculated attributes and advanced segmentation logic to support personalization and targeting
Journey Orchestration & Lifecycle Marketing
- Design and execution of end-to-end Journey Builder workflows, including onboarding, activation, and nurture programs
- Configuration of entry sources (Data Extensions, API events, file imports) and event-driven triggers
- Advanced use of decision splits, engagement splits, and exit criteria to optimize customer paths
- Expertise in cross-channel journey orchestration (email, SMS, push) aligned to lifecycle strategy
- Monitoring, troubleshooting, and optimization of journey performance and engagement outcomes
Personalization & Dynamic Messaging
- Strong proficiency in AMPscript for dynamic content, conditional logic, and personalized messaging at scale
- Experience with Dynamic Content Rules and attribute-driven personalization strategies
- Working knowledge of Server-Side JavaScript (SSJS) for advanced scripting use cases
- Ability to operationalize behavioral triggers and real-time personalization frameworks
Email Development & Content Integration
- Expertise in Email Studio and Content Builder, including modular template frameworks and reusable content blocks
- Ability to align content strategy with audience segmentation and journey logic
- Experience integrating email into automated journeys and triggered campaigns

Cross-Channel Execution (Email, SMS, Push)

- Experience coordinating multi-channel campaigns across Email, SMS, and Push Notifications
- Understanding of Mobile Studio (SMS) for message deployment, opt-in compliance, and journey integration
- Familiarity with MobilePush and in-app messaging lifecycle management
Testing, Optimization & Analytics
- Execution of A/B and multivariate testing within campaigns and journeys
- Analysis of engagement metrics (open rates, click-through rates, conversions) to drive optimization
- Continuous improvement of segmentation and messaging based on performance insights and behavioral data
Deliverability, Compliance & Best Practices
- Knowledge of email deliverability fundamentals, including sender reputation and list hygiene
- Understanding of data privacy regulations (CAN-SPAM, GDPR) and consent management
- Management of suppression lists, subscription preferences, and contact policies
- Implementation of best practices for frequency, targeting, and compliance governance

Integrations & Technical Enablement

- Experience with Marketing Cloud APIs (REST/SOAP) for data ingestion and triggered messaging
- Integration of SFMC with Salesforce CRM and external systems
- Understanding of event-driven marketing architecture and real-time data activation

Analytics & Optimization
- Tracking journey performance metrics (opens, clicks, conversions)
- A/B testing within journeys
- Interpreting engagement data to optimize targeting and flow

*Skills*

Salesforce marketing cloud

*Top Skills Details*

Salesforce marketing cloud

*Additional Skills & Qualifications*

- Build/test emails in SFMC
- Improve dynamic content, behavioral triggers, personalization strings + AMPscript
- Journey Builder workflows (segmentation logic)
- Partner with Product Marketing & Digital Marketing on content and campaign strategy
- Ensure deliverability, sender score, and compliance
- Translate marketing goals into journey logic and segmentation
- Manage QA, rendering, and deployment
- Support onboarding, activation, inactive, and nurture journeys
- Increase personalization and coordination across email, SMS, & push
- SMS build & deployment
- Partner with Product Team on Push & in-app inbox messages lifecycles

*Experience Level*

Expert Level

*Job Type & Location*This is a Contract position based out of East Peoria, IL.
*Pay and Benefits*The pay range for this position is $40.00 - $45.00/hr.
Eligibility requirements apply to some benefits and may depend on your job
classification and length of employment. Benefits are subject to change and may be
subject to specific elections, plan, or program terms. If eligible, the benefits
available for this temporary role may include the following:

* Medical, dental & vision


* Critical Illness, Accident, and Hospital


* 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available


* Life Insurance (Voluntary Life & AD&D for the employee and dependents)


* Short and long-term disability


* Health Spending Account (HSA)


* Transportation benefits


* Employee Assistance Program


* Time Off/Leave (PTO, Vacation or Sick Leave)
*Workplace Type*This is a fully onsite position in East Peoria,IL.
*Application Deadline*This position is anticipated to close on Jun 19, 2026.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

*San Francisco Fair Chance Ordinance:* Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

*Massachusetts Lie Detector:* It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

*Use of Artificial Intelligence (AI):* We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.