Social Media Associate

Job Description

Job Description

Social Media Associate

Social Team  •  Remote  •  Reports to Sr. Manager of Operations & The BTC Show

THE ROLE

Behindthechair.com is seeking a creative, detail-oriented, and driven Social Media Associate to own the day-to-day organic voice of our supporting brand accounts. You’ll plan, create, publish, and grow content across Instagram, TikTok, and Facebook for @thebtcshow, @oneshothairawards, @btcuniversity, and @arcscissors — turning our shows, awards, education, and products into scroll-stopping storytelling.

You’ll also support our Social Media Director on the flagship @behindthechair_com master account as needed, and coordinate cross-promotion and collaborations between all of our accounts to keep the BTC brand family working as one.

This role is perfect for someone who lives and breathes social media, stays ahead of digital trends, and has a genuine passion for the professional hair industry. Success here goes beyond posting: the ideal candidate immerses themselves in our platforms, understands our audiences, and consistently brings fresh creative ideas to the table.

REPORTING & COLLABORATION

This role reports to the Sr. Manager of Operations & The BTC Show, with overall creative direction and vision set by our CEO and Founder, Mary Rector. You’ll work closely with Mary on strategy and partner daily across our Social, Advertising, and Editorial teams to deliver cohesive, on-brand work.

You’ll partner closely with our Social Media Director — who owns the flagship @behindthechair_com account — supporting him on the master account and coordinating collaborations across all BTC accounts. On paid campaigns, you own organic content and asset coordination; the Paid Media Manager owns paid strategy, budget, and optimization.

WHAT YOU’LL DO

• Own and run the @thebtcshow, @oneshothairawards, @btcuniversity, and @arcscissors accounts — planning, creating, and scheduling organic content across Instagram, TikTok, and Facebook.

• Support the Social Media Director on the flagship @behindthechair_com master account as needed.

• Coordinate cross-promotion and collaborations between all BTC accounts, communicating with the Social Media Director to keep messaging aligned.

• Partner with the Editorial team on copy and captions, ensuring written content reflects BTC's brand voice and editorial standards before it publishes.

• Collaborate with internal teams to develop visual and written content aligned with each brand’s guidelines and voice.

• Monitor social channels daily for engagement opportunities, trends, and community interaction.

• Respond to comments, DMs, and mentions promptly and professionally to grow and nurture our community.

• Track and analyze key performance metrics and generate regular performance reports.

• Stay current on emerging social trends, tools, formats, and best practices.

• Support influencer and brand partnership campaigns.

• Coordinate creative assets for paid social campaigns and track performance in partnership with the Paid Media Manager.

• Contribute ideas to content planning and campaign brainstorming sessions.

WHO YOU ARE

• 1–2 years of experience in social media marketing or digital content creation (internships included).

• Strong understanding of all major social platforms and their best practices.

• Excellent written and verbal communication skills.

• Basic graphic design skills (e.g., Canva, Adobe Photoshop, or similar).

• Experience with social media management tools (e.g., HubSpot, Later, Hootsuite, Sprout Social).

• A creative eye and a passion for visual storytelling.

• Highly organized, able to multitask, and comfortable meeting tight deadlines in a fast-paced environment.

• Self-motivated and detail-oriented, able to work both independently and collaboratively.

• Bonus: Video editing skills and/or familiarity with TikTok and Reels content trends.

• A positive attitude and a desire to grow and innovate.

The opportunity to travel to work at our events is a possibility but not promised. This is a remote role.

WHAT WE OFFER

• Salary Range: $45,000–$55,000 annually; final compensation will depend on experience and qualifications.

• Competitive Health / Dental / Vision Benefits options*

• Retirement Benefits with a company match option*

• Paid Vacation & Holidays

• Collaborative, creative, and entrepreneurial team environment

• Remote / Work from home

* options available to eligible employees

WHO WE ARE

“Greatness is not reserved for a chosen few. It’s reserved for the few who choose it.”

— Mary Rector, Founder, Behindthechair.com

Behindthechair.com is the worldwide leader in media for salon professionals. Founded in 2000, BTC disrupted the beauty industry by launching digital-first and has been the #1 online destination for more than 12 million salon professionals for more than 20 years!

With 3.2 million Instagram followers across three accounts and 1.7 million Facebook followers, BTC has built the most powerful and engaged digital community in professional beauty. Our BTC Show has 4,000 hairdressers attend from over 40 countries each year, and our BTC University platform delivered over 180,000 continuing education classes in 80 countries last year.

We’re also the creators of the #ONESHOT Global Hair Awards, the largest and most exclusive hair awards program in the world, with over 2.5 million entries in the last 10 years!

As a female-owned, female-led company, our close-knit team of professionals is passionate about creativity, innovation, and making the lives of hairdressers better every single day.