Product Owner - Digital Co-Brand Growth & Acquisition Experiences
Stellar IT Group
Overview: Title: Product Owner - Digital Co-Brand Growth & Acquisition Experiences Location: Remote (Must be based in Miami/South Florida; some ship travel required) Type: 12-Month Contract Role Overview We are seeking a strategic, data-driven Product Owner to lead digital product experiences that drive co-brand credit card acquisition, engagement, and spend across the entire guest journey-from pre-cruise planning, to onboard engagement, through post-cruise loyalty reinforcement. Key Responsibilities
- Define and execute product strategy, roadmap, and digital vision for co-brand credit card growth.
- Partner with Brand, CRM, and Bank of America teams on targeting, segmentation, and offer strategy.
- Drive continuous testing, personalization, and optimization using customer insights and behavioral economics.
- Lead execution of digital experiences that enhance acquisition funnels and spend mechanics.
- 5+ years of product management experience, ideally within credit cards, loyalty, or digital financial services.
- Strong background in co-brand card programs and acquisition/engagement strategies.
- Proven success launching and scaling mobile/web products; familiarity with modern app technologies and digital payments ecosystems.
- Deep knowledge of credit card acquisition funnels, spend drivers, P&L mechanics, and reward structures.
- Experience defining product vision, roadmap planning, and OKR-based prioritization.
Vacancy posted 4 days ago
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