Senior Analyst, Investment Marketplace

Overview The Senior Associate, Digital Investment plays a key role in developing campaigns from brief to RFP to post‑campaign analysis. They maintain quality control of media campaigns, evaluate and improve performance against client goals, and build and sustain industry publisher relationships. The Senior Associate brings and executes ideas across the digital media ecosystem (Display, Mobile, Social, Video, Content Sponsorships, etc.) and collaborates within a team focused on client service and professional growth. Key Responsibilities Daily maintenance of assigned accounts (billing issues, budget revisions in Prisma, flowchart updating, post‑buy analyses, etc.) Research, strategize, plan, and present plans with full execution Plan, buy, and negotiate media across desktop, mobile, social, and other emerging digital platforms Steward campaign pacing and optimization activity Review media authorizations and reconciliations Guide Associates on campaign execution processes Coordinate with creative, ad ops, and analytics teams to manage deliverables Develop insights for post‑campaign reports Build strong relationships with vendors and clients Stay apprised of industry standards, new media programs, trends, and competitive landscape Qualifications 1+ year’s experience as an Assistant/Associate or Media Planner/Buyer with a focus on digital Working knowledge of integrating media research into planning (MRI, Nielsen, comScore, Emarketer) Proficiency with Microsoft Office (Excel, Word, PowerPoint) Deep understanding of third‑party ad servers/reporting functions (Doubleclick, Innovid) Proficient in Prisma (media management tool) Knowledge of third‑party ad measurement and traffic tools (e.g., Integral Ad Science) Strong communication and negotiation skills Benefits Publicis Groupe provides comprehensive benefits, including medical, dental, vision, disability, 401(k), parental and family care leave, family‑forming assistance, tuition reimbursement, and flexible time off. Compensation Compensation Range: $60,800 – $93,600 annually. The Company reserves the right to modify the pay range at any time. The application deadline is June 24 2026. EEO and Diversity All information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr Publicis Groupe ANZ