Director of E-Commerce

4 weeks ago Be among the first 25 applicants About Us Stio is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio retail locations. About Us Stio is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio retail locations. We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly. We think that outside is the best side and that you can't improve on nature. It's good for mind, body and soul, and it's our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities. YOUR ROLE As the Director of E-Commerce (DoE) at Stio you will oversee the growth, performance and ongoing operations of the company's e-commerce sales channel. Your primary goal is to drive the performance, growth and optimization of the Stio.com e-commerce website. You will also be responsible for creating Stio's e-commerce growth strategy, identifying new technology or merchandising-oriented opportunities, managing A/B tests and various 3rd party relationships, overseeing a team of 3 - 5 team members, and all major sale moments in the annual marketing calendar. Furthermore, in addition to overseeing the Website Team and taking responsibility for the performance of the channel, you will be a key contributor to the overall GTM process and a cross-functional partner to our Product, Planning, Finance, Marketing, Operations and Retail teams. The DoE reports to the Vice President of DTC. Your Skills The DoE is a self-motivated digitally-oriented leader with exceptional organizational and leadership skills and deep expertise in e-commerce operations. You are an outstanding manager of people with strong interpersonal and communication skills, capable of getting the best out of direct reports with a wide array of experience and abilities including meaningful experience with Shopify. You have an aptitude for decision-making, problem-solving and drive insights and recommendations through a solid background in and understanding of data, analytics, Google Analytics and / or other data tools. You have an entrepreneurial mindset and relish the opportunity to grow the e-commerce channel at Stio. Your Responsibilities Revenue growth and margin maximization: Responsible for overall revenue growth for stio.com and participation in all discounting and margin-impacting sales, promotions and activations Strategic leadership: Develop and execute a holistic merchandising strategy aligned with business goals, focusing on optimizing product assortment, pricing and promotional strategies to drive online sales and overall profitability Team management: Lead, mentor and inspire a high-performing digital team, fostering a culture of innovation, collaboration and continuous improvement through testing and analysis Data-driven decision making: Utilize advanced analytics and performance metrics to assess and refine merchandising strategies, ensuring that data-driven recommendations and decisions are made to enhance the customer journey and increase conversion rates over time. Specifically, monitor and analyze KPI's related to sales, conversion rates, customer review and search ranking to identify areas of improvement Customer experience: Champion the customer experience by implementing best-in-class merchandising practices, including effective product categorization, cross-selling, upselling and personalized recommendations through the use of modern search and / or AI tools and platforms Collaboration: Collaborate closely with cross-functional teams, including marketing, product, supply chain and operations, finance and retail to ensure seamless execution of merchandising initiatives and alignment with business goals and GTM priorities. Close collaboration with Brand Marketing team to identify onsite A/B testing opportunities across different audience segments and markets Market analysis: Stay informed of industry trends, the competitive landscape and emerging technologies to identify opportunities for innovation and differentiation in our approach to merchandising Ensure that the Stio brand experience online is immersive and inspiring, and that the experience build deeper emotional connection with our community, driving repeat engagements and collaboration. Translate brand and campaign storytelling into the digital space in collaboration with the Brand Marketing team to customize the customer experience across top international markets Develop a comprehensive strategy that includes SEO and UX designed to increase time on site, improving conversion while fueling critical intangibles including inspiration, excitement, brand affinity, etc Identify opportunities for improving new user acquisition and revenue growth across audiences Creation of channel-level revenue and operating expense forecasts Your Skills And Experience Bachelor's degree or greater ideal 7+ years in e-commerce management 3+ years of Shopify experience 3+ years of overseeing a team and developing direct reports 3+ years of outdoor industry experience 3+ years of clothing and apparel management Experience in a robust GTM-oriented environment Excellent communication, strategic thinking and analysis skills Effective with Microsoft Office and Google products THE FINE PRINT Must be able to work in a stationary position 50% - 75% of the work day Medical, dental and vision plans Company paid long term disability coverage Employee Assistance Program 401k with match Generous paid time off policies Gear test, perks, and more We provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $100,00-$140,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills and qualifications. This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Stio by 2x Get notified about new Director of Ecommerce jobs in Denver, CO . Denver, CO $90,000.00-$110,000.00 2 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr